学习重点
1. Homework review
2. Making brands global
3. Promoting a brand
4. Oral practice
5. Business passage reading
6. Reading Test Part 4
7. Homework
I. Homework Review
As a manager in the service industry sector, I’ve looked at hundreds of CVs in my time. They are not necessarily the bland documents some bosses might think they are! They are full of little pointers towards individuals’ personalities and suitability for the job. The first thing I always look at is an applicant’s employment record. I check for continuity and stability. If somebody has a long list of previous jobs, all of varying length, alarm bells start ringing. Rather than an irregular route from job to job, what I hope to see is stable career progression. What does their career path look like – is it all steps forward, or are there a lot of sideways moves? And I am always pleased to find a family person with children, because in my experience they tend to be responsible and reliable.
bland adjective
1 without any excitement, strong opinions, or special character 平淡的
ￚ同义词 dull
a few bland comments 一些平淡的评价
2 food that is bland has very little taste 味淡的
a bland diet 味淡的饮食
ￚblandly adverb
ￚblandness noun [uncountable]
sideways adverb if you are moved sideways at work, you are given a job that is different but is at the same level as your old job 工作平调
He would be moved sideways, rather than demoted. 他将会被平调，而不是被贬职。
ￚsideways adjective
a sideways glance
13. What fact does the writer hope to learn from applicants’ CVs?
A That they have experience of many different jobs.
B That their careers have developed steadily.
C The opinion their employers had of them
D Whether they are married or single.
B. 第一段指出，作者认为从某人的简历中可以看出他的个性以及他是否适合某项工作。作者首先想从简历中了解的是某位申请者的工作记录、其工作持续性和稳定性。他想看到的不是申请人不定期的跳槽纪录而是他稳定的职业历程。文中还提到有家室的人往往是负责任的、可靠的，但这只是稳定性的表现之一。
I never rely on CVs alone. We get applicants to fill in one of our own application forms. We ask why they’ve applied, what their aspirations and personal goals are, and also about their interests and hobbies and any clubs they belong to. That gives you a useful insight into their personality and lifestyle. The application form also enables us to test how much people have actually been progressing in their careers, because we ask for details of the salaries they have received for each job.
14. The writer says the application form is useful because it
A reveals something of the applicant’s character.
B gives information about the applicant’s family.
C explains what skills the applicant has for the job.
D shows how much the applicant wants to earn.
A. 文章第二段提到作者还会让 申请者填写内容翔实的申请表, 这会使我们了解到申请者的个性和生活方式 (their personality and lifestyle) 、其职业生涯的实际进展过程等;表格内容还包括他们在以前的工作中所得工资的具体情况。
It’s always worth looking at CVs and designing application forms with great care. Taking on employees might be rewarding, but it is also a big investment for any business. Mistakes in choosing staff can cost companies dear, so it makes sense to spend time ensuring you get the right person.
15. According to the writer, why are CVs and application forms so important?
A Interviewing people is an expensive process.
B They indicate whether applicant s really want the job.
C They indicate whether applicants are efficient or not.
D Employing the wrong people can be disastrous.
D. 文章第三段提到看简历并精心设计申请表，因为错误的选择职员会使公司付出惨重代价(Mistakes in choosing staff can cost companies dear)。
In the service sector, one of the aims of companies is to maintain and improve customer service, and this is achieved partly through low staff turnover. You need to take on people who understand that and will want to stay. That’s why, when you’ve taken staff on, the next thing is getting the best out of them
My management style comes from the days when I took over my first business, an ailing road haulage firm which I was certain I could turn to a profitable company. The first thing is to treat others as you’d like to be treated yourself. As soon as I took over the business, I talk to everybody individually, and looked for ways to make sure their particular skills benefited the company.
ailing adjective [usually before noun]
1 an ailing company, organization, or economy is having a lot of problems and is not successful 境况不佳的
the ailing car industry 境况不佳的汽车行业
2 formal ill and not likely to get better 衰弱的
haulage noun [uncountable] the business of carrying goods in trucks or trains for other companies 公路运输
the road haulage industry 公路运输行业
I didn’t have much experience of managing people, but above all I always tried to be fair and honest with everyone. As a result, I think the staff knew that and accepted my decisions, even if they didn’t agree with them all. Also, bosses must be able to communicate. You also need to create team spirit, and build on the strength of the team. I explained my plans for the company to all the staff, and let them all know what I needed from them. The lorry drivers responded brilliantly, and were the key to turning the business round. They understood that we had to develop a professional reputation, and from then on the days of poor quality deliveries were over.
16. One reason why the writer was successful in her first business was that
A she was used to dealing with people.
B she was open with the staff.
C the business was already doing well when she started.
D the staff agreed with all her decisions.
B. 文章第五、六段中首先谈到作者在自己的管理生涯中待人如待己，并经常和每个职员分别进行交谈，从中找到他们有益于公司的技能;他还强调老板的交流能力(communication)、团队精神以及相互理解，可见作者和职员之间是开诚布公的(open)。
Lastly, I am a great believer in profit-sharing. It takes a team to make a company work, so profits should be shared by all. Job satisfaction is important, but it doesn’t pay the rent. Shared profit and bonuses help to strengthen team spirit by giving everyone a common goal that they work towards together.
17. The writer believes profit-sharing is a good idea because
A it encourages a competitive spirit.
B everyone earns the same salary.
C everyone shares a competitive spirit.
D it creates job satisfaction.
C. 作者最后谈到他非常相信“profit sharing”。它可以使一个公司运转起来， 所以利润应当大家一起分享。文中最后一句“Shared profit and bonuses help to strengthen team spirit by giving everyone a common goal that they work towards together.”说明利润共享可以加强团队精神，使每个人都有一个共同的奋斗目标。 注意：文中虽提到"job satisfaction"， 但作者自己又否定了它，即"but it doesn’t pay the rent"。
18 Which would make the best title for this text?
A Profit-sharing as motivation
B How I turned a business round
C People – the key to business success
D The importance of a well-presented CV
C. 从文章整体看，无论是作者首先谈到简历和求职申请表的问题，还是后面谈到的交流和利润共享问题， 所有这些都是以“人”为中心谈如何在这基础使公司取得成功。A、B、D做标题都有些片面。
