ￚ反义词 upturn
America’s current economic downturn
downturn in
a downturn in the auto industry
2 One-minute talk: how to promote an imported brand
Does the student show a clear understanding of the task?Yes
SHORTIs there an appropriate introduction and conclusion?Yes
Are the student’s ideas well-organised and logically ordered?Yes
TALKIs appropriate signposting and linking language used?Yes
Does the student develop ideas rather than repeat them?Yes
Are the ideas clearly expressed and easy to understand?Yes
Does the student speak in a clear and natural manner?Yes
Is the talk of an appropriate length?Yes
The speaker makes clear points, with a clear introduction and conclusion.
exotic adjective
something that is exotic seems unusual and interesting because it is related to a foreign country - use this to show approval异国情调的, 外来的, 奇异的 (褒义词)
exotic birds
exotic places
chic adjective
very fashionable and expensive, and showing good judgement of what is attractive and good style漂亮的;时髦的;时式的;别致的
Margaret was looking very chic in blue. 马格利特穿蓝色服装看上去特别时尚。
a chic restaurant
ￚchic noun [uncountable] the art of comfortable chic
3 One-minute talk: the importance of stereotypes in advertising
Does the student show a clear understanding of the task?Yes
SHORTIs there an appropriate introduction and conclusion?Partly
Are the student’s ideas well-organised and logically ordered?Yes
TALKIs appropriate signposting and linking language used?Yes
Does the student develop ideas rather than repeat them?Yes
Are the ideas clearly expressed and easy to understand?Yes
Does the student speak in a clear and natural manner?Yes
Is the talk of an appropriate length?Yes
The speaker begins with a clear introduction and makes clear points. The examples given support the points he makes. The end of his talk is clear as he begins his final point with Lastly …. However, the talk might benefit from a more obvious conclusion.
shorthand noun [uncountable]
1 a fast method of writing using special signs or shorter forms to represent letters, words, and phrases 速记
in shorthand
The reporter took notes in shorthand.
a secretary who takes shorthand (=writes in shorthand)
2 a shorter but less clear way of saying something 简短但并不清楚的
shorthand for
He’s been ’relocated’, which is shorthand for ’given a worse job a long way away’. 他被安排到一个新的地方工作，就是在表达老板给了他一个距离远而且不怎么好的工作。
kilt noun [countable]
a type of thick skirt made of tartan格子(=material with a pattern of lines and squares) that is traditionally worn by Scottish men 苏格兰短裙
ￚkilted adjective
pit somebody/something against somebody/something phrasal verb
to test someone’s strength, ability, power etc in a competition or fight against someone or something else使相对;对立;竞争
We’ll be pitting our team against the champions.
pit your wits against somebody (=compete against someone using your intelligence or knowledge)
brash adj.
1 behaving too confidently and speaking too loudly - used to show disapproval仓促的, 无礼的, 性急的, 傲慢的
Brash noisy journalists were crowding around the ambassador.
2 a brash building, place, or object attracts attention by being very colourful, large, exciting etc
The painting was bold, brash, and modern.
obsess verb
1 [transitive usually passive] if something or someone obsesses you, you think or worry about them all the time and you cannot think about anything else - used to show disapproval纠缠;困扰 (贬义词)
be obsessed by/with something/somebody
A lot of young girls are obsessed by their weight.
Jody’s been obsessed with some lifeguard for months.
2 be obsessing about/over something/somebody
informal to think about something or someone much more than is necessary or sensible
Stop obsessing about your hair. It’s fine. 别再想你的头发了，很漂亮。
3. Writing.
Introduction
This proposal sets out to examine options for the successful globalization of our ‘Borders’ brand. The initial market under consideration is Continental Europe. For the purposes of this proposal, we will be considering three aspects of the brand, namely our logo, the ‘Borders’ concept and finally, the product itself, ‘Borders’ wellington boots.
Findings
The following points summarize our key findings.
It was found that our existing logo, a pair of wellington boots encircled by the word “Borders”, is visual enough to be used in markets where English is not widely spoken.
Attitudes to outerwear differ throughout Europe and our boots are likely to appeal to different market sectors in different countries. This has serious implications for the benefits we wish to publicise. Although Danish farmers would be willing to purchase such a high quality product, farmers in some countries would be unlikely to choose a British brand over a domestic product. However, the very Britishness of the product would appeal to the style-conscious elements of the French and Italian markets, summoning up images of the English upper classes and country houses.
Our current product is multi-purpose and as such would not need adapting to suit different sectors of the European market.
Conclusions
It was agreed that although the present logo and product are suitable for globalization as they stand, we propose that the ‘Borders’ concept be adapted for different markets.
Recommendations
We recommend that further studies be carried out into the marketing strategies best suited to different European regions.
summon up something phrasal verb
if something summons up a memory, thought, or image, it makes you remember it or think of it
e.g. The smell summoned up memories of family holidays by the sea.
