II. Making brands global
1. Speaking.
2.
(1) Coca-Cola
(2) Software
(3) IBM
(4) Diversified
(5) Automobiles
(6) Disney
(7) Semiconductors 半导体
(8) McDonald’s
(9) Telecoms
(10) Marlboro
beverage noun [countable] formal a hot or cold drink 饮料
alcoholic beverages 含酒精的饮料
the Food and Beverage Manager 食品和饮料部经理
tobacco noun [uncountable]
1 the dried brown leaves that are smoked in cigarettes, pipes etc 烟草
2 the plant that produces these leaves 烟草植物
3. Reading.
Making brands work around the world
all-round adjective [only before noun] good at doing many different things 全面的，多面手的
an all-round athlete 全面的运动员
nutritious adjective
food that is nutritious is full of the natural substances that your body needs to stay healthy or to grow properly 有营养的
Wholemeal bread is more nutritious than white bread. 全麦面包比白面包要更有营养。
Nuts and fruit make nutritious snacks. 坚果和水果是有有营养的小吃。
physical adjective
▶REAL/SOLID◀
relating to real objects that you can touch, see, or feel 物质的，实际存在的
the physical world around us 我们所处的物质世界
the physical environment 实际存在的环境
They were kept in appalling physical conditions. 他们身处可怕的境地。 formula noun
plural formulas or formulae
1 [singular] a method or set of principles that you use to solve a problem or to make sure that something is successful (为解决问题或确保成功而使用的)方法，一套原则
We’re still searching for a peace formula. 我们正在寻找达到和平的方法。
formula for
a formula for the withdrawal of US forces from the area 一个让美国军队从这个地区撤军的办法
There is no magic formula (=a method that is certain to be successful) that will transform sorrow into happiness.
With viewing figures up a million, the programme has a winning formula.
2 [countable] a series of numbers or letters that represent a mathematical or scientific rule 方程式
the formula for calculating distance
Sugar is represented by the simple formula CHO.
3 [countable] a list of the substances used to make a medicine, fuel, drink etc, showing the amounts of each substance that should be used 配方的物质
Our products are handmade from traditional formulas. 我们产品是从传统的物质中人工提取制成的。
4 Formula One/Two/Three etc
a type of car racing, in which the different types are based on the size of the cars’ engines 一级/二级/三级方程式赛车
a Formula One car
revolve verb [intransitive and transitive]
to move around like a wheel, or to make something move around like a wheel 旋转
The wheel began to revolve. 轮子开始转起来。
The restaurant slowly revolves, giving excellent views of the city. 这家餐厅慢慢地旋转起来，可以看到城市美丽的景色。
Using graphics software, you can revolve the image on the screen. 使用制图软件，你可以将屏幕上的形象旋转。
revolve around somebody/something phrasal verb
1 [not in progressive] to have something as a main subject or purpose 以…..为主要话题或目的
Jane’s life revolves around her children. 简的生活都是围绕着他的孩子。
The argument revolved around costs. 话题的争论围绕着成本展开。
She seems to think that the world revolves around her (=that she is the only important person). 她看上去认为世界都在以她为核心。
2 to move in circles around something 绕着….旋转
The moon revolves around the Earth. 月亮绕着地球转。
revolving door noun [countable] a type of door in the entrance of a large building, which goes around and around as people go through it 旋转门
