Homeworkreview
I. Homework review
1.
Homework 1
A proposal on improvement of company’s website
Introduction
With E-business expanding rapidly, company websites become more and more important. However, our company’s website does not show us to the best advantage. We need to improve it.
Situations of our current website
Generally speaking, most aspects of our current website are successful as follows:
n Our current website is designed beautifully and eye-catching.
n All products of our company have been listed on the website and can be dealt with through our website.
n The introduction of our company is written perfectly, which can make our customers well realize our corporate history and culture.
However, there are also some weaknesses involved in our website.
n The specifications and functions of our products are not elaborated sufficiently.
n The layout of our website is something messed, which inconveniences our customers finding their intended products.
n There is no room for our customers to discuss our products and give feedback to us.
New services and information
Some new services and information should be provided so as to strengthen our website. For example,
n A search engine will be added to the website.
n All products will be given detailed and attractive descriptions.
n A new unit, a forum, will be created to facilitate our customers to give comments on our products and contact us.
Benefits
With the above improvements, the customers can find needed products conveniently and quickly. Moreover, they can acquire details of all products and place orders duly. In addition, we can realize the customers’ requirements and improve our products timely and efficiently to maintain and develop our market shares.
Conclusions
A perfect website can help us obtain unexpected success, such as reducing our cost and attracting more customers. More importantly, we can get the support from our customers. Therefore, improvements are necessary.
Recommendations
We had better cooperate with experts in website to improve ours. At the same time, each department should participate and collaborate actively. Furthermore, the language used on the website should be concise and exact.
Li Qingrong
Management Department
Homework 2
Proposal on Improvement of the website
Introduction
This proposal aims to evaluate the strengths and weaknesses of the current website and recommend an improvement plan and elaborate the benefits it will bring.
Existing website
As a renowned multinational, our company has a beautiful website with a great deal of graphs and pictures. The framework of the website is reasonably designed and it includes almost all necessary aspects.
By contrast, the content of the site is not that satisfactory at all. There is only a brief introduction of our company on it without any updated information. Besides, the security of the website also deserves improvement.
Improvements to be made
It has been proved that websites with abundant information and services get more page hits than those which are appearance-oriented. Consequently, the content of the website should be enriched via adding latest news or stories of our company.
The security system of the website also needs optimizing so that it can operate normally when suffering virus attack.
Benefits
After increasing the content of our website, our customers can know more about the company and keep abreast with the latest events. That will definitely enhance their loyalty to our company and will enlarge our customer base at the same time.
A more secure system can ensure the safety of the database of the server and also prevent hostile hacking efficiently.
Conclusion
Our existing website has some defects and need improvement urgently. Appropriate improvements will bring considerable benefits to our company.
Recommendation
It is strongly recommended that the content of the website be increased and the security system be optimized.
Homework 3
sales were $20,000. They fell sharply for twelve months to no sales at all in June 1995, when a new marketing strategy was introduced. Sales rocketed to $90,000 by late 1996.
Indonesian sales, in June 1994, were $50,000, and rose steadily to $70,000 in June 1995. Sales dropped slightly to $60,000 in early 1996, but rose again almost to $70,000 by June 1995. Sales dropped slightly to $60,000 in early 1996, but rose once more to $70,000 in January 1997.
In June 1994, sales in France were $50,000, but they plunged to $10,000 in January 1996, and varied slightly around $10,000 to January 1997.
The new marketing strategy introduced in June 1995 apparently worked well only in Japan.
Vocabularystudy
II. Vocabulary Study
(1) learning words --- 缺少
lack noun [singular, uncountable] when there is not enough of something, or none of it
ￚsynonym shortage
lack of
new parents suffering from lack of sleep
Too many teachers are treated with a lack of respect.
comments based on a total lack of information
Does their apparent lack of progress mean they are not doing their job properly?
tours that are cancelled for lack of bookings
There was no lack of willing helpers.
lack verb
1 [transitive] to not have something that you need, or not have enough of it
Alex’s real problem is that he lacks confidence.
lacking adjective [not before noun]
1 not having enough of something or any of it
lacking in
He was lacking in confidence.
She seems to be entirely lacking in intelligence.
The new designs have all been found lacking in some important way.
2 if something that you need or want is lacking, it does not exist
Financial backing for the project is still lacking.
These qualities are sadly lacking today.
Whatmotivesstaff?
III. What motivates staff?
motivate verb [transitive]
1 to be the reason why someone does something促使, 驱使
ￚ同义词 drive
Would you say that he was motivated solely by a desire for power? 你的意思是说他完全只被追逐权利的愿望驱使着吗?
motivate somebody to do something
We may never know what motivated him to kill his wife. 是什么驱使他杀了他的妻子, 我们对此不得而知.
2 to make someone want to achieve something and make them willing to work hard in order to do this 激励
A good teacher has to be able to motivate her students. 一个好教师应该是有能力激励她的学生.
motivate somebody to do something
The profit-sharing plan is designed to motivate the staff to work hard.这个利润分享计划就是要激励员工勤奋地工作。
---motivation n.
1. Speaking.
stem from something phrasal verb
---to develop as a result of something else 来源于
His headaches stemmed from vision problems. 他的头疼是由视力问题造成的。
The exact date of its original building is disputed but it probably stems from the late fifth or early sixth century. 人们对原来这个建筑的具体修建日期还在争论，但是可能是在五世纪晚期，六世纪早期。
2. Reading.
The writer is skeptical. He sees so-called ‘new’ motivational techniques as old ideas repackaged. He also questions whether these techniques are ever put into practice successfully.
sceptical adjective
British English skeptical American English
tending to disagree with what other people tell you 怀疑的
sceptical about/of
I’m extremely sceptical about what I read in the press. 我对从报界读到的消息持完全怀疑的态度。
Environmental groups are sceptical of the government’s claims. 环保团体对于政府的声明持怀疑态度。
highly/deeply sceptical
He is highly sceptical of the reforms. 他对改革持强烈的怀疑态度。
Meeting the company’s motivational challenge
thorny adj. 充满荆棘的，令人苦恼的
---a thorny question/problem/issue etc
a question etc that is complicated and difficult
e.g. the thorny question of immigration policy
bewilder: totally confused迷惑，糊涂
---a bewildered expression on his face
sever v. 切断，断绝
1 [intransitive and transitive] to cut through something completely, separating it into two parts, or to become cut in this way
Martin’s hand was severed in the accident.
2 [transitive]to end a relationship with someone, or a connection with something, especially because of a disagreement
sever ties/relations/connections/links etc (with/between somebody)
The two countries severed diplomatic relations.
She had severed all contact with her ex-husband.
severance noun [uncountable] formal
1 when you end your relationship or connection with another person, organization, country etc, especially because of a disagreement 断绝
severance of
the severance of diplomatic ties between the two countries 两个国家断绝外交关系
2 severance pay/package
money or other things that you get when you have to leave a company because your employer no longer has a job for you 遣散费
Employees will get two weeks of severance pay for every year of service. 员工每工作一年就可以得到两周的遣散费。
contact noun
