Sample Answer to Question 5
In the future, Chinese people are more likely to enjoy flexible working hours instead of working a routine nine to five. This means management will probably realize staff diversity and individuality. Second, advanced technology can make it possible to work from home. A further change is that more companies would outsource part of their business to focus manpower and resources on what they do best.
Additional exercisesuCould you tell me:
What influencel do you think the media has nowadays on business life in China?
Whether youl think people in China leave school and college sufficiently prepared for working life?
Which kinds of professions you think are becoming less importantl nowadays in China?
What influence you think globalisation is having onl business life in China?
Which kinds of jobs you think will be the best paidl in the future in China?
What effect you think international communicationl is having on business life in China?
What’s the influence of onlinel shopping to Chinese customers?
What do you think is the brand effect inl China’s market?
What do you think are the most important qualificationsl when working in China?
What is the influence of advertisements for Chinesel consumers’ preference?
What’s your view on Chinese branches of foreignl companies?
第二部分：
在第二部分，两个考生将要分开执行性质上相同但内容不同的任务。在第一部分结束， 第二部分即将开始的时候考官会说:
Thank you. Now in this part of the test, I’m going to give each of you a choice of three different topics.
I’d like you to select one of your topics and talk about it for about ONE minute. You have around one minute to prepare this. You are allowed to make notes, if you want to.
这段话的意思是每个考生都会拿到一张有三个讨论话题的纸。你要从这三个话题中进行选择，选择其中之一谈论一分钟。在这之前两个学生都有一分钟的时间准备。同时在桌子上每人的面前还会有一张纸和一只笔，供你做一些笔记。你肯定不能在一分钟之内写很多的东西，所以你写的内容只是提示性的短语而已。接下来，考官会说：
All right? Here are your topics. You can make notes on the spare paper while you are preparing to talk. Please don’t write anything on your topic card.
考生A的卡片示例
A: Time Management: the importance of punctuality in all aspects of work.
B: Recruitment: how to ensure that job advertisements attract appropriate applicants
C: Customer Relations: how to set up an effective customer services system
考生B的卡片示例：
A: Advertising: how to advertise a new product effectively.
B: Staff Management: the importance of assessing staff performance effectively
C: Product Development: how to decide when is the right time to withdraw a product from the market.
假设你是B考生，这时在一分钟的时间里你首先要抉择这三个话题你觉得哪个更好说一些。第一个话题是关于广告的，即如何能成功的为一个产品做广告;第二个话题是关于员工管理的，即有效评估员工表现的重要性;第三个话题是关于产品发展的，即如何确定合适时机将产品从市场上撤回。我的感觉是第二个和第三个与我所了解的领域相距甚远，更深一些，所以我选择第一个，即Advertising。
在决定好准备哪个话题之后，你就要想如何能展开好这个话题。能在一分钟之内有话可说。
当一分钟准备时间到了之后，考官会让B考生先开始，并会问到All right. Now, B, would you begin by telling us which topic you’ve chosen, please? 当你回答说是the first topic后，考官便会说: When you’ve finished talking, A will ask you a question about your talk. A, you are allowed to take notes while B is talking. B, would you like to begin? 这就是要求B考生在陈述自己的观点时A考生还需要仔细倾听，并在一分钟后向B提出一个问题来。Sample Answer to Topic A
As a long-established company, the pubic has a clear brand awareness of the company. Therefore, I think, firstly, we should define the target customers. Then, we need to find out a proper advertising channel. By this, I mean different media have different effects on audience and different media have different focus. For instance, TV commercials can combine the vivid pictures with interesting promoting sentences. So the channel of advertising should be taken into consideration. Next we should consider the frequency of advertising. Do we need a quick response from the pubic or a long one? If we advertise the product once a day, the effect must be different from advertising once a week. If we advertise it for a fortnight, the effect must be different from advertising for one month. So that’s what I believe is important in advertising a product effectively.
当B考生谈完自己的看法后，A考生可能正在冥思苦想自己的答案，而这时考官会针对刚才B的话题，问A：Thank you. A, is there anything you’d like to ask B? 比如A考生可以问：If the new product is a high technology product like a computer, what do you think is the most effective channel to advertise it? 这时B考生必须回答但是答案可以非常简洁：I think for such a product, I would advertise in a trade journal to attract specialists in the field.
下面考官会把任务留给A考生，重复上面的操作。Thank you, B. Now, A, it’s your turn. When you’ve finished talking, ……A 做答之后，B考生会被问A一个问题，A只要简略做答就可以了。
下面的卡片供大家在课后进行口语练习。
Task card 1
1. Time Management: the importance of planning work time effectively
2. Project Development: how to ensure inter-departmental co-operation on new projects
3. Purchasing: how to evaluate and select new products
Task card 3
1. Personnel Management: the importance to a company of having well motivated staff
2. Strategic Planning: how to decide whether to purchase or rent company premises
3. Sales: how to ensure that price levels for new products are set appropriately
Task card 4
1. Communication Skills: the importance of foreign language training for selected employees
2. Advertising: how to select a suitable agency to handle a company’s advertising
3. Finance: how to decide whether to float a company on the stock market
Task card 5
1. Marketing: the importance to a company of offering its products on the worldwide web
2. Staff Training: how to evaluate the effectiveness of company training programmes
3. Company Growth: how to decide when it is the right time for a business to expand
Task card 6
1. Public Relations: the importance to a company of sponsoring well-known personalities from the arts and popular culture
2. Recruitment: how to ensure that the best candidate for a post is selected
3. Information Management: how to analyze and make effective use of information
Task card 7
1. Sales: the importance of brand image in ensuring that products or services sell well
2. Technology: the importance to a company of keeping up-to-date with internet developments
3. Quality Control: how to ensure that a company consistently maintain quality control standards.
Task card 8
1. Product Promotion: how to make effective use of the media when promoting a new product or service
2. Product Management: the importance of teamwork for the effective management of projects
3. Health and Safety: how to develop a responsible attitude among staff to the health and safety requirements of a company
