Microsoft's Jeff Hansen told the Seattle Times that the update is meant to "signal the heritagebut also signal the future —a newness and freshness." Indeed, the latest logo design includes a splashof color and thinner font typethat the previous logos.
微软品牌战略总经理杰夫·汉森告诉《西雅图时报》说,公司商标的更新意味着“对过去的传承和对未来的展望,这是一种清新的展示。”确实,与之前的logo相比较而言,最新设计的logo色彩丰富,字体纤细。
The Microsoft blog elaboratesmore on the thought process behind the technology giant's sleeknew logo: “The logo has two components: the logotypeand the symbol. For the logotype, we are using the Segoe font which is the same font we use in our products as well as our marketing communications. The symbol’s squares of color are intended to express the company’s diverseportfolioof products.”
微软的官方博客披露了更多关于这个圆滑的新logo设计背后的故事:“新logo有两部分组成,字体部分和标志部分。字体部分,我们用了Segoe的字体,这与我们的产品字体和市场营销交流所用的字体一致。标志部分的四色方块是为了展示微软公司产品的多元化。”
Microsoft is preparing to release within the next couple months Windows 8, its latest operating system for PCs and laptops, and will begin selling its new Surface tablet computers, as well.
微软公司准备在未来几个月发布最新的Windows 8操作系统,适用于个人电脑和笔记本电脑。同时,微软也将开始发售自己的平板电脑Surface。