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Global Logistics Management: A Competitive Advantage for the 21st Century |  |
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Global Logistics Management: A Competitive Advantage for the 21st Century | |
出版日期: 2006年2月20日
As the globalization of trade gathers momentum, competition is becoming progressively fiercer and opportunities for gaining an edge over competitors are increasingly difficult to realize. Global Logistics Management: A Competitive Advantage for the 21st Century investigates the nature of individual logistics activities and demonstrates how they can be woven together to form integrated systems, providing both managers and students with the knowledge and skills necessary to turn corporate logistics activities into a source of sustainable competitive advantage.
The book is written in a clear and straightforward manner. The focus throughout is global, and examples of real-world applications of the principles discussed are drawn from organizations in various countries around the world. For the second edition, new cases have been added to reflect recent technological developments and current preoccupations such as security and more effective supply chain management.
A series of PowerPoint slides to accompany this text for teaching purposes is available at blackwellpublishing.com/gourdin
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