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China's Futures: Scenarios for the World's Fastest Growing Economy, Ecology, and |
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China's Futures: Scenarios for the World's Fastest Growing Economy, Ecology, and |
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基本信息·出版社：Jossey-Bass
·页码：192 页
·出版日期：2000年01月
·ISBN：0787952001
·条形码：9780787952006
·装帧：精装
·正文语种：英语
内容简介 在线阅读本书
As it emerges from centuries of social, military, and political strife, China––which represents one fifth of the world′s population and its third largest economy––is poised to play a major role in global business. But what will that role be? In this book, two experts, who have created business scenarios for some of the world′s largest organizations––including Royal Dutch/Shell, AT&T, IBM, and Motorola––present three very informed versions of how China′s future may unfold in the coming years and what it means to the rest of the world. These scenarios provide a foundation on which today′s companies can build business strategies for years to come.
Click here to read the preface from this book.
作者简介 JAMES OGILVY and PETER SCHWARTZ are partners in Global Business Network (GBN), a consulting and research firm that is devoted to helping clients develop business strategies that fit the emerging realities of global markets. They are responsible for the widespread use of business scenarios, a process they pioneered in the early 1990s and which Schwartz made popular through his book The Art of the Long View.
编辑推荐 Review "...anyone concerned with the future of the region is likely to find this a useful read." (Long Range Planning, Vol.33, 2000)
Three fascinating scenarios of China's future, demonstrating the impact of each on the world economy. One scenario shows China with a decentralised, village-based economy linked by wireless communication and transportation. Another demonstrates how kinship ties could become the matrix of the new economy. The third has China collapsing in a morass of corruption. The authors address important questions about the vast country's potential development, providing the basis for building business strategies. (Kirkus UK)
Review "It still amazes me how well the scenario process works in getting the practitioner to a place not accessed by other strategic thought processes. Whether the reader is a China novice or expert, this collection of scenarios will expand one's strategic thought horizons." —Tom Davis, vice president and chief economist, Motorola
"This book provides a very interesting look at possible future Chinas. Three scenarios, all plausible, suggest how very different the outcomes could be." —A.W. Marshall, advisor for net assessment, United States Office of the Secretary of Defense
"What makes China so interesting-and so unpredictable-is that opposite scenarios often have almost equal plausibility. Anyone trying to divine China's future will find this study both provocative and informative." —Orville Schell, longtime observer of China, author, and dean of the Graduate School of Journalism, University of California at Berkeley
