基本信息·出版社：Random House Business Books ·页码：256 页 ·出版日期：2007年05月 ·ISBN：1844138518/9781844138517 ·条形码：9781844138517 · ...
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The Long Tail: How Endless Choice is Creating Unlimited Demand |
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The Long Tail: How Endless Choice is Creating Unlimited Demand |
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基本信息·出版社：Random House Business Books
·页码：256 页
·出版日期：2007年05月
·ISBN：1844138518/9781844138517
·条形码：9781844138517
·装帧：平装
·外文书名：长尾理论: 无尽的选择如何创造无限的需求
内容简介 What happens when there is almost unlimited choice? When everything becomes available to everyone? And when the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of best-sellers? In this ground-breaking book, Chris Anderson shows that the future of business does not lie in hits - the high-volume end of a traditional demand curve - but in what used to be regarded as misses - the endlessly long tail of that same curve. As our world is transformed by the Internet and the near infinite choice it offers consumers, so traditional business models are being overturned and new truths revealed about what consumers want and how they want to get it. Chris Anderson first explored the Long Tail in an article in Wired magazine that has become one of the most influential business essays of our time. Now, in this eagerly anticipated book, he takes a closer look at the new economics of the Internet age, showing where business is going and exploring the huge opportunities that exist: for new producers, new e-tailers, and new tastemakers.He demonstrates how long tail economics apply to industries ranging from the toy business to advertising to kitchen appliances.
He sets down the rules for operating in a long tail economy. And he provides a glimpse of a future that's already here.
作者简介 Chris Anderson:
Chris Anderson is Editor-in-Chief of
Wired magazine, a position he took up in 2001. Since then he has led the magazine to five National Magazine Award nominations, winning the top prize for General Excellence in 2005, a year in which he was also named editor of the year by
AdAge magazine. Previously, he was at the
Economist,
Nature, and
Science magazines. He has worked as a researcher at Los Alamos and served as research assistant to the Chief Scientist of the Department of Transportation. He lives in Northern California with his wife and four children.
媒体推荐 书评
Synopsis What happens when there is almost unlimited choice? When everything becomes available to everyone? And when the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of best-sellers? In this ground-breaking book, Chris Anderson shows that the future of business does not lie in hits - the high-volume end of a traditional demand curve - but in what used to be regarded as misses - the endlessly long tail of that same curve. As our world is transformed by the Internet and the near infinite choice it offers consumers, so traditional business models are being overturned and new truths revealed about what consumers want and how they want to get it. Chris Anderson first explored the Long Tail in an article in "Wired" magazine that has become one of the most influential business essays of our time. Now, in this eagerly anticipated book, he takes a closer look at the new economics of the Internet age, showing where business is going and exploring the huge opportunities that exist: for new producers, new e-tailers, and new tastemakers. He demonstrates how long tail economics apply to industries ranging from the toy business to advertising to kitchen appliances. He sets down the rules for operating in a long tail economy. And he provides a glimpse of a future that''s already here.
From the Publisher The new economics of culture and commerce
From the Back Cover With his brilliant theory of the Long Tail – a powerful new economic force in a world where the internet allows access to almost unlimited choice – Chris Anderson has identified an important truth about our economy and culture: that the future does not lie in hits – the high-volume end of a traditional demand curve – but in what used to be regarded as misses – the curve''s endlessly long tail.
In this expanded and updated edition, published for the first time in paperback, he examines how niche interests, which make up the millions of misses, have come together in a global network, stimulating innovation on an unprecedented scale. The result, he argues, is a cultural richness in which enthusiasms previously dismissed as ‘minority’ thrive and everybody everywhere can find something to their taste.
‘A smart, timely and oddly inspiring book.’ - Time Out
''It’s the Big Idea of 2006.’ - GQ
‘The Long Tail is an eloquent exposition of a simple idea, but one that has huge ramifications for our media and culture if followed to its logical conclusions.’ - Guardian Media
''Each year produces a book that captures the Zeitgeist... This year Chris Anderson''s The Long Tail has helped to reinterpret our world.'' - The Times
‘…snappily argued and thought-provoking.’ - New Yorker
