Microtrends: The Small Forces Behind Today's Big Changes
基本信息·出版社：Hachette Book Group USA ·页码：448 页 ·出版日期：2007年09月 ·ISBN：1846140625 ·条形码：9781846140624 ·装帧：平装 ·正文语 ...
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Microtrends: The Small Forces Behind Today's Big Changes |
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Microtrends: The Small Forces Behind Today's Big Changes |
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基本信息·出版社：Hachette Book Group USA
·页码：448 页
·出版日期：2007年09月
·ISBN：1846140625
·条形码：9781846140624
·装帧：平装
·正文语种：英语
·外文书名：微观趋势: 当今大变革背后的小驱动力
内容简介 Mark Penn, advisor to Bill Clinton, Bill Gates and many others, reveals the microtrends that are shaping the world. 'The Master of the Message' Time 'The Guru of Small Things' The New York Times
--This text refers to an out of print or unavailable edition of this title. 作者简介 Mark J. Penn has spent over 30 years as an adviser and polling analyst to major corporations and heads of state. He has advised companies from Microsoft to BP and heads of state from U.S. President Clinton to U.K. Prime Minister Blair to others in Asia and Latin America. He started polling after graduating Harvard and attending Columbia Law School. Time Magazine has called Penn "The Master of the Message" and The New York Times has called him "The Guru of Small Things," because of Penn's unique ability to find and motivate niche groups in society. Penn is currently CEO of Burson Marsteller and Penn, Schoen & Berland Associates. Writing with Penn is E. Kinney Zalesne, who has served as a White House Fellow and was Counsel to U.S. Attorney General Janet Reno.
编辑推荐 Bill Gates 'Mark Penn has a keen mind, and a fascinating sense of what makes America and the world tick, and you see it on every page of Microtrends.'
--This text refers to an out of print or unavailable edition of this title. Bill Clinton 'Mark Penn has a remarkable gift for detecting patterns and identifying trends. The ideas in his book will help you see the world in a new way.'
--This text refers to an out of print or unavailable edition of this title. Time 'The Master of the Message'
--This text refers to an out of print or unavailable edition of this title. New York Times 'The Guru of Small Things'
--This text refers to an out of print or unavailable edition of this title.
