The Wal-Mart Effect: How the World's Most Powerful Company Really Works--and How

商家名称	信用等级	购买信息	订购本书
		The Wal-Mart Effect: How the World's Most Powerful Company Really Works--and How
		The Wal-Mart Effect: How the World's Most Powerful Company Really Works--and How

基本信息·出版社：Penguin Press HC, The
·页码：304 页
·出版日期：2006年01月
·ISBN：1594200769
·条形码：9781594200762
·装帧：精装
·外文书名：沃尔玛效应

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An award-winning journalist breaks through the wall of secrecy to reveal the many astonishing ways Wal-Mart's power affects our lives and reaches all around the world.

The Wal-Mart Effect: The overwhelming impact of the world's largest company--due to its relentless pursuit of low prices--on retailers and manufacturers, wages and jobs, the culture of shopping, the shape of our communities, and the environment; a global force of unprecedented nature. Wal-Mart is not only the world's largest company; it is also the largest company in the history of the world. Americans spend $26 million every hour at Wal-Mart, twenty-four hours of every day, every day of the year. Is the company a good thing or a bad thing? On the one hand, market guru Warren Buffett estimates that the company's low prices save American consumers $10 billion a year. On the other, the behemoth is the #1 employer in thirty-seven of the fifty states yet has never let a union in the door.

Though 70 percent of Americans now live within a fifteen-minute drive of a Wal-Mart store, we have not even begun to understand the true power of the company and the many ways it is shaping American life. We know about the lawsuits and the labor protests, but what we don't know is how profoundly the "Wal-Mart effect" is shaping our lives.

Fast Company senior editor Fishman, whose revelatory cover story on Wal-Mart generated the strongest reader response in the history of the magazine, takes us on an unprecedented behind-the-scenes investigative expedition deep inside the many worlds of Wal-Mart. He reveals the radical ways in which the company is transforming America's economy, our workforce, our communities, and our environment. Fishman penetrated the secrecy of Wal-Mart headquarters, interviewing twenty-five high-level ex-executives; he journeyed into the world of a host of Wal-Mart's suppliers to uncover how the company strong-arms even the most established brands; and journeyed to the ports and factories, the fields and forests where Wal-Mart's power is warping the very structure of the world's market for goods. Wal-Mart is not just a retailer anymore, Fishman argues. It has become a kind of economic ecosystem, and anyone who wants to understand the forces shaping our world today must understand the company's hidden reach.
作者简介 Charles Fishman is a senior editor at Fast Company. In 2005 he was awarded the prestigious Gerald Loeb Award, the highest award in business journalism, and he had been a finalist for the Loeb in three of the last four years.

In 2004 his story about Wal-Mart was given the New York Press Club's award for the best magazine story about business. He has appeared regularly on NPR, CNN, and Fox News.
媒体推荐 书评
From Publishers Weekly
Fishman shops at Wal-Mart and has obvious affection for its price-cutting, hard-nosed ethos. He also understands that the story of Wal-Mart is really the story of the transformation of the American economy over the past 20 years. He''s careful to present the consumer benefits of Wal-Mart''s staggering growth and to place Wal-Mart in the larger context of globalization and the rise of mega-corporations. But he also presents the case against Wal-Mart in arresting detail, and his carefully balanced approach only makes the downside of Wal-Mart''s market dominance more vivid. Through interviews with former Wal-Mart insiders and current suppliers, Fishman puts readers inside the company''s penny-pinching mindset and shows how Wal-Mart''s mania to reduce prices has driven suppliers into bankruptcy and sent factory jobs overseas. He surveys the research on Wal-Mart''s effects on local retailers, details the environmental impact of its farm-raised salmon and exposes the abuse of workers in a supplier''s Bangladesh factory. In Fishman''s view, the "Wal-Mart effect" is double-edged: consumers benefit from lower prices, even if they don''t shop at Wal-Mart, but Wal-Mart has the power of life and death over its suppliers. Wal-Mart, he suggests, is too big to be subject to market forces or traditional rules. In the end, Fishman sees Wal-Mart as neither good nor evil, but simply a fact of modern life that can barely be comprehended, let alone controlled.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

From AudioFile
Do you shop at Wal-Mart, or avoid it like the plague? THE WAL-MART EFFECT may change your shopping habits, and it most certainly will affect your perception of economics and business practice today. Charles Fishman takes a hard look at supply, demand, and pricing, as well as business practice as developed by Sam Walton, and now his children. Alan Sklar brings his narrating experience in reading nonfiction to bear on this "tell all" book. Sklar approaches each revelation with fresh enthusiasm, even when Fishman''s text is repetitive. Delving into Wal-Mart''s secrets will change your perception of marketing and business forever. M.B.K. © AudioFile 2006, Portland, Maine-- Copyright © AudioFile, Portland, Maine --This text refers to the Audio CD edition.

From Booklist
The "Wal-Mart effect" has become a common phrase in the vocabulary of economists and includes a broad range of effects, such as forcing local competitors out of business, driving down wages, and keeping inflation low and productivity high. On a global scale, Wal-Mart''s relentless commitment to "everyday low prices" has had a massive impact on the trend toward importing from countries like China and the resultant loss of manufacturing jobs here. Because of its strict policy on secrecy, surprisingly little is known about the inside workings of the largest corporation ever in the U.S and now the world. Although much has been written before on the legendary story of Sam Walton, Fishman finally takes us inside the carefully guarded workings of the "Wal-Mart ecosystem," where management surrender their lives and families, working 12 hours a day, six days a week, in a near-holy quest toward the never-ending goal of lower prices. He brings to light the serious repercussions that are occurring as consumers and suppliers have become locked in an addiction to massive sales of cheaper and cheaper goods. David Siegfried
Copyright © American Library Association. All rights reserved

USA Today, January 30, 2006
The Wal-Mart Effect is an interesting look at how big corporations affect our planet in positive and negative ways.

Denver Post, January 28, 2006
...almost certainly the best [Wal-Mart book] yet, as measured by depth and breadth of research, writing style and evenhanded treatment.

Baltimore Sun, January 29, 2006
...a fascinating dissection of the most controversial corporation in America today.

BusinessWeek
Insightful. --This text refers to the Paperback edition.

The Christian Science Monitor
The Wal-Mart Effect saunters through the influential economic ‘ecosystem’ that the discount chain represents with clarity, compelling nuance, and refreshing objectivity. --This text refers to the Paperback edition.

The Washington Post
A must-read if one is even to begin understanding the global dominance of Wal-Mart. --This text refers to the Paperback edition.

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