基本信息·出版社：HarperPress ·页码：352 页 ·出版日期：2010年02月 ·ISBN：0007303599 ·International Standard Book Number：0007303599 ·条形码 ...
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Connected: Why Fat is Catching and Money is Contagious |
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Connected: Why Fat is Catching and Money is Contagious |
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基本信息·出版社：HarperPress
·页码：352 页
·出版日期：2010年02月
·ISBN：0007303599
·International Standard Book Number：0007303599
·条形码：9780007303595
·EAN：9780007303595
·装帧：平装
内容简介 Based on exciting discoveries in mathematics, genetics, psychology and sociology, 'Connected' is an innovative and fascinating exploration of how social networks operate. The availability of social network information has unquestionably exploded. Membership of websites such as Facebook and MySpace now reaches well into the millions, allowing people who have never met before to become 'friends'. Inevitably, these sites, along with the development of the blogosphere and the accessibility of the news, have generated a new way of thinking about society, and particularly the place of the individual within it. Yet, in spite of this development and the growing desire to understand it, people typically do not know why social networks form, how they work and why they matter. 'Connected' is the first book to focus on the formation of social networks, exploring their material relevance to people's lives -- their health, wealth and happiness, and even their political, religious and sexual behaviour. Examining a wide-range of compelling issues, such as why the rich become richer, how stampedes originate and why people imitate one another, even in acts of murder, 'Connected' looks at social life in a refreshing and captivating way. It reveals that things which seem like they would not spread through social networks, at times, do; obesity can, in fact, be socially contagious. Despite its modern day relevance, 'Connected' reveals that social networks reflect universal and fundamental human tendencies that have existed for thousands of years. It challenges well-established social theories, and also provides a fresh perspective on an issue that philosophers have been tackling for centuries -- free will. An intellectually stimulating and highly accessible read.
作者简介 Nicholas Christakis is a Harvard professor with joint appointments in Care Policy, Sociology and Medicine, who has been studying social networks for the last ten years. His work has been covered by numerous publications including the New York Times, Newsweek and Time magazine, which recently voted one of the 100 Most Influential People in 2009. James Fowler is a political scientist who specialises in the study of social networks, human cooperation and political participation. His projects on obesity and the genetic basis of political behaviour have been covered by media outlets including the Washington Post and the BBC.
媒体推荐 'What makes us human -- for good and bad -- is our social nature. Nowhere is this complex, wonderful, and sometimes dark part of us more clearly revealed than in "Connected". In a social world exploding with new ways to interact, "Connected" is a user's guide for ourselves in the 21st century.' Dan Ariely, bestselling author of 'Predictably Irrational' 'Christakis and Fowler have written THE book on the exciting new science of social networks. With passion and precision, these two internationally renowned scientists expose the invisible webs that connect each of us to the other, and in so doing cast our lives here together in an astonishing new light. We think we are individuals who control our own fates, but as Christakis and Fowler demonstrate, we are merely cells in the nervous system of a much greater beast. If someone you barely know reads "Connected", it could change your life forever. How? Read it yourself and find out.' Daniel Gilbert, bestselling author of 'Stumbling on Happiness' 'This wonderful book by Christakis and Fowler could well be one of the most important works of the decade. In a clear and engaging way, the authors apply their creative and provocative findings on social networks to understanding not only our social relationships but also the forces that shape our world. Full of fascinating stories and examples, this book is essential in understanding our very nature. A must read.' Ed Diener, author of 'Happiness' 'Margaret Thatcher said there is no such thing as society. Hillary Clinton wrote that it takes a village. In their new book, Christakis and Fowler write, "We don't live in groups, we live in networks," and they back this up with dozens of interconnected stories of research findings by themselves and others, ranging from bank runs to suicide prevention, from nut allergies among schoolchildren to epidemics in virtual worlds, from the spread of happiness to the spread of voting. The combination of speculation and science is fascinating and leaves me eager to learn about the next wave of research in this area.' Andrew Gelman, author of 'Red State, Blue State' 'A God's-eye view of social relationships that may make you dizzy. Every business leader, teacher, and parent should see their life from this vantage.' Chip Heath, author of 'Made to Stick: Why Some Ideas Survive and Others Die'
