Big in Asia: 30 Strategies for Business Success, Revised and Updated

商家名称	信用等级	购买信息	订购本书
		Big in Asia: 30 Strategies for Business Success, Revised and Updated
		Big in Asia: 30 Strategies for Business Success, Revised and Updated

基本信息·出版社：Palgrave Macmillan
·页码：380 页
·出版日期：2007年01月
·ISBN：0230000274
·条形码：9780230000278
·版本：3
·装帧：平装
·开本：20开 Pages Per Sheet
·外文书名：成功亚洲投资30招

内容简介 Book Description
Asia is constantly changing and Bigger in Asia is a completely revised and updated edition of Michael Backman and Charlotte Butler's bestselling book with five additional, entirely new chapters. This book combines management school theory with the grit of Asian corporate realities and is the essential guide for business strategies in Asia. As well as comprehensive updating the new edition includes new chapters on women in Asia, China and India, localisation, outsourcing and building a profile in Asia

Book Dimension
length: (cm)23.1 　　　 　　　　　 　　　　　 width:(cm)15.8
作者简介 Michael Backman is an author, business analyst and columnist who specializes in Asia and Asian corporate practice. He is the author of the international bestseller, Asian Eclipse: Exposing the Dark Side of Business in Asia. Charlotte Butler heads the research team at the Euro-Asia Centre, INSEAD, Fontainebleau, France.
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Synopsis
Asia is constantly changing and "Big in Asia" is a completely revised and updated edition of Michael Backman and Charlotte Butler''s bestselling book with five additional, entirely new chapters. This book combines management school theory with the grit of Asian corporate realities and is the essential guide for business strategies in Asia. As well as comprehensive updating the new edition includes new chapters on Women in Asia, China and India, Localization, Outsourcing and Building a Profile in Asia.

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