Women Want More: How to Capture Your Share of the World's Largest, Fastest-Growi

商家名称	信用等级	购买信息	订购本书
		Women Want More: How to Capture Your Share of the World's Largest, Fastest-Growi
		Women Want More: How to Capture Your Share of the World's Largest, Fastest-Growi

基本信息·出版社：HarperBusiness
·页码：336 页
·出版日期：2009年09月
·ISBN：0061776416
·International Standard Book Number：0061776416
·条形码：9780061776410
·EAN：9780061776410
·装帧：精装
·正文语种：英语

内容简介

Haven't women gotten everything they want? Economic power? Social influence? Business clout?

Yes, but it turns out that these fantastic gains have come at a heavy price, as consumer goods experts Michael J. Silverstein and Kate Sayre discovered in an unprecedented study of 12,000 women in forty countries.

That relentless upward climb has left women feeling stressed out, time starved, and overburdened. As a result, they look to products and services that will help them claw back time, juggle multiple roles, and capture a few moments of enjoyment.

Women want more—much more, in every category of goods and services. And no matter what their age or economic situation or where they live in the world, women will spend trillions of dollars over the next decade on the brands that truly deliver:

Home-cleaning products that enable women to do in an hour what used to take a day Financial-services products that recognize that women control half the United States' wealth Food products that help keep the whole family happy and healthy Health care services designed for working-women's hectic schedules

In the coming years, women's influence will be so enormous that it will not only help bring us out of the economic downturn but also create one of the most dramatic market opportunities of our lifetime—bigger than the rise of China and India; more sustainable than any bailout package.

Through quantitative data, profiles of individual women, and stories of winning companies, Women Want More provides business leaders with the understanding and practices they need to capture their share of the rising "female economy."

作者简介

Michael J. Silverstein is a senior partner and managing director at The Boston Consulting Group. He is the coauthor of the bestsellers Trading Up and Treasure Hunt. He is an authority on consumer buying behavior, retail and packaged goods innovation, and market development.

媒体推荐 "The most helpful findings reveal how many women are currently dissatisfied with the financial, health care, banking, and technological services that they receive. . . . [The book] offers unique insights [and] . . . should be considered for those seeking to freshen up their customer service collections." (Library Journal )

"Truly inspirational. A great book. We've only just begun to scratch the surface of this opportunity." (Indra K. Nooyi, Chief Executive Officer and Director, PepsiCo Inc. )

"A must read for consumer-oriented companies of every size, shape and persuasion. Women Want More presents the most compelling consumer marketing proposition of our time with powerful insights anchored in thoughtful research." (Douglas Conant, President and Chief Executive Officer, Campbell Soup Company )

"Women Want More is a call to recognition and response. How can you not focus on an emerging $5 trillion in real income growth for women?" (Les Wexner, Founder, Chairman and CEO of Limited Brands )

"Women Want More is a fresh and insightful analysis of how women's increasing roles and ever-growing buying power are impacting the marketplace." (Leonard Lauder, Chairman Emeritus of The Este Lauder Companies, Inc. )

"Women Want More tells the incredible story how companies can capture the emerging $5 trillion in real income growth for women, who feel undervalued in the marketplace; underestimated in the work place and underappreciated in the social arena." (Michael Gould, Chairman and CEO, Bloomingdale's )

"Women Want More makes the case for the role of women in moving markets. For consumer companies, it's an essential resource." (Irene B. Rosenfeld, Chairman and Chief Executive Officer, Kraft Foods )

"In this essential book, Silverstein and Sayre capture the revolution taking place worldwide: women consumers who demand options, who require personal attention, and who will ultimately determine which companies make it to the next round. Authenticity rules and wise marketers will understand that. Highly recommended." (John Zogby, President/CEO of Zogby International and author of The Way We'll Be: The Zogby Report on the Transformation of the American Dream )

"Few books offer as many insights as Women Want More..[I]t shines a bright light on the pressures and opportunities the world's one billion working women face every day." (Marketing Daily )
专业书评 From Publishers Weekly

An exhaustive analysis of the 2008 Boston Consultive Group Global Inquiry into Women and Consumerism, which surveyed 12,000 women from all walks of life about their spending habits. In painstaking detail, and employing every available scrap of corporate history, the authors describe how to reach the group which controls the spending in most categories of consumer goods, but who are sometimes misunderstood by the companies that seek to serve them. Through many examples of the women interviewed for the survey, we see pictures of the modern woman globe-wide—struggling between roles of caregiver, wife, and mother, stressed out, saddled with men who don't help with the housework, pressed for time, over-concerned with expensive beauty products, frustrated with condescending financial advisors and determined to do good with their dollars. The scope of the survey itself is interesting, but the repetitive detail makes the book more useful as a doorstop than a business guide, and there's a disconcerting bemused tone to the analysis—as if the authors were observing exotic zoo animals rather than a powerful consumer group. Others have done it better—and far more succinctly. (Sept.)
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