ACCA2012年6月份考试真题及答案解析（P3）(14)

　22Customers have also complained about the absence of after-sales service. Using technology to provide answers to frequently

　　asked questions (how do I get stains out of the upholstery), make and handle complaints and order replacement materials

　　(particularly textiles) would appear to be beneficial. Service should help retain customers. Newsletters, special offers for

　　established customers and targeted emails should also boost customer retention.

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