ￚcomplacently adverb
devastating adj.
devastate verb [transitive]
1 to make someone feel extremely shocked and sad 使人震惊、悲伤
Rob was devastated by the news of her death.
2 to damage something very badly or completely 破坏
The city centre was devastated by the bomb.
mighty adj. very strong and powerful, or very big and impressive 有势力的, 强大的, 有力的
the mighty Mississippi river
a mighty army
I: What’s the extent of …?
J: There’s the import penetration of 80%. Four out of five shoes sold here are imported.
I: That’s incredible!
J: Hundreds of companies are vanished. But we’re still at the top.
29. Chapel’s deals with foreign competition by
A. maintaining quality.
B. making shoes more cheaply.
C. making more shoes.
I: What’s been your strategy? J: Oh, we’ve avoided a clash with cheap importers. We stick to our upmarket niche. And ironically we export to the country which has just destroyed flooded markets with cheap imports. They make money and want to spend it on quality.
I: There’s always a market for excellence.
J: Yes, quality relies on skills. Low labor costs concern can make shoes cheaper. What they cannot do is to make quality shoes better than we can.
30. What is Jean worried about?
A. She will have to pay 8% duty in the future.
B. Other countries have unfair advantage.
C. Her business share has fallen by 5%.
I: What is your main concern about the future?
J: Unfair trading. Some countries put in import duty of 27% on our shoes while we carry in 8% duty. Twenty years ago 120,000 people worked in the shoe industry in this country, now it’s 28000 and falling. In areas, while half the population worked in the business, it’s now only 5%. This is wrong.
I: Yes, and doesn’t sound fair.
J: It isn’t.
I: But do you feel confident that you can fight the challenge?
J: Oh yes, we’ll do well through quality and exporting.
I: I hope so, then wish you every success in the future. Thank you, Mrs Jane Chapel.
J: Thank you.
III. Oral practice.
请根据下面提出的模拟场景与自己的另一学习伙伴讨论3分钟。
Scenario
Increase in orders
The manufacturing company you work for has experienced a sudden increase in customer orders and is considering asking staff to work extra hours. You have been asked to give advice on this.
What the possiblel disadvantages could be of staff working extra hours
What other steps thel company could take to deal with the unexpected increase in orders
思路提示：
Setting up a context---a manufacturing company
Producing shoes, leisurewear, footwear, sportswear, computers, electric appliances, etc
disadvantagesl
cause production accidents due to exhaustion
cause larger rates of faulty goods, thus damaging the company’s good reputation for high quality
cause break-down of machinery, thus adding more costs
stepsl
to use a recruitment agency to help take on extra staff to deal with the sudden increase
to make production workers work three shifts
to give they considerable bonuses
