18.
原始寂静:
V1(BY: chensixu23 ) an investment firm wants to invest in a pizza store, a theater, a music store in town A, because 3 other businesses in respect areas (namely, pizza, theater, music) in town B are making big money. Also, the investment firm plans to give discounts to customers who spend in two of the stores to use in the 3rd store.
原题:
The following appeared as part of the business plan of the Capital Idea investment firm.
“Across town in the Park Hill district, the Thespian Theater, Pizzazz Pizza, and the Niblick Golf Club have all had business increases within the past two years. Capital Idea should therefore invest in the Roxy Playhouse, the Slice-o’-Pizza, and the Divot Golf Club, three new businesses in the Irongate district. As a condition, we should require them to participate in a special program: Any customer who patronizes two of the businesses will receive a substantial discount at the third. By motivating customers to patronize all three, we will thus contribute to the profitability of each and maximize our return.”
在ParkHill区的Thespian剧院,Pizzazz比萨,Niblick高尔夫俱乐部在过去2年都有业务增长。因此Capital Idea应该投资Poxy剧场,Slic-o比萨和Divot高尔夫俱乐部这3家新的Irongate区的企业。为使他们达到条件,我们应该要求他们参加特殊的项目:任何顾客在其中两家消费将在第三家得到折扣。通过刺激顾客在所有3家店消费,我们将增进每一家的利润,从而使我们的回报最大化。
参考思路:
1. 过去盈利不代表未来盈利
2. 已有的盈利不代表新的盈利,供过于求
3. 这种优惠不一定吸引顾客,因为交通、地理等因素不一定能三家同时光顾