原始寂静:
V1(BY: tyw525) 某个manager说 他们在六月时将automobile的models adertised on the nespaper in prominent position.所以很多customers都看到然后购买,以至于利润成了the highest point。应该是来年二月时将广告刊登在不太显眼的位置。结果利润就lower了。所以认为要想获得利润应该就要刊登在prominent position.
考古:
V1. 将一个公司六月份专门做luxury line 的广告,销量上升,二月做inexpensive的广告,销量下降。结论是应该做luxury line 的广告。
V2. 题目是关于汽车公司的。汽车公司在六月分的时候,做了luxury automobile 的广告,结果luxury 和inexpensive 的汽车都卖的很好。二月份的时候focus on inexpensive car的广告结果两种车都卖的不好。所以得出结论要focus on luxury car 的广告
V3. 汽车公司在六月分的时候,做了luxury automobile 的广告,结果luxury 和inexpensive 的汽车都卖的很好。二月份的时候focus on inexpensive car的广告结果两种车都卖的不好。所以得出结论要focus on luxury car 的广告
参考思路:
1. 六月和二月比较不对,不一定是广告影响的销量
2. 过去时这样不代表将来也是这样
3. 销量增多带来的利润不一定能补偿做luxury line广告比inexpensive广告花费多的部分
4. 六月份汽车大卖,可能是其他原因造成的。
24.(2次)
原始寂静:
V1(BY: 安然向人) 没看JJ 裸奔的,题目是中年人群在某STORE购物消费占30+%,年轻人占24%左右。因为中年人口会超级增长,所以商店计划把很多还是一部分的针对年轻人的商品换为针对中年人的。
原题:(感谢catherine0604找到题库原题)
The following appeared in the opinion column of a financial magazine:
“On average, middle-aged consumers devote 39 percent of their retail expenditure to department store products and services, while for younger consumers the average is only 25 percent. Since the number of middle-aged people will increase dramatically within the next decade, department stores can expect retail sales to increase significantly during that period. Furthermore, to take advantage of the trend, these stores should begin to replace some of those products intended to attract the younger consumer with products intended to attract the middle-aged consumer.”
Discuss how well reasoned . . . etc.
参考思路:
1. Either or choice。中年消费者和年轻消费者。
2.条件不充分。必须提供别的数据证明中年消费者的总消费量和青年消费者一样。
3.不随时变。中年消费者和青年消费者在10年后依旧会保持现在的消费习惯。