练习一
• Read the article below about training .
• In most of the lines 34-45 there is one extra word . It is either grammatically incorrect or
doesn’t fit in the meaning of the text . Some lines, however, are correct .
• If a line is correct , write CORRECT on your Answer Sheet .
• If there is a extra word in the line , write the extra word in CAPITAL LETTER on your Answer Sheet.
• The exercises begins with two examples , (0) and (00) .
Examples
0 T H A T
00 C O R R E C T
THE COST OF NOT TRAINING
0 Training is not a cost . It’s an investment . It really doesn’t matter that what we pay
00 for an investment . What is relevant is what we get in return . One of the easiest
34 ways is to put an organization’s future at risk would be to view training primarily as
35 a cost , and therefore provide with substandard training that operates only as a
36 temporary solution . Many companies attempt to quantify as the results of training. For
37 example , a person paid $50,000 a year who wastes just one hour a day costs the
38 organization between $6,250 per year . So if the organization sends 25 people for
39 training and they all receive the same benefit , this would equal from $156,250
40 savings per year . A few of years ago , training , apart from showing employees
41 what the basics of doing the job , was an optional extra for most organizations .
42 Today this is no longer than the case . If we continue doing what we do in the same way ,
43 most of us and our organizations will become obsolete within the five years . This is
44 because of our competitors are helping their staff to become more effective through
45 training . They understand that if the real price of not training is the company falling
behind as a result .
练习二
• Read the article below about customer loyalty .
• In most of the lines 34-45 there is one extra word . It is either grammatically incorrect or
doesn’t fit in the meaning of the text . Some lines, however, are correct .
• If a line is correct , write CORRECT on your Answer Sheet .
• If there is a extra word in the line , write the extra word in CAPITAL LETTER on your Answer Sheet.
• The exercises begins with two examples , (0) and (00) .
Examples
0 C O R R E C T
00 I T
INCREASING CUSTOMERS LOYALTY
0 Customers are not revolutionaries. They are attracted to be the certainty of knowing that
00 what they buy it will be good value for money or will perform a particular task effectively.
34 They are cautious but their loyalty , without once achieved , is the key to business success.
35 Brands can help to create customer loyalty by providing us a signpost to certainty and
36 safety . Ideally , when a customer sees off a product , it leads to a range of positive thoughts
37 so that the product is being bought . Unfortunately , only a small number of products have
38 reached to this level . While everyone in business is aware of the need to attract and
39 retain customers , that they often overlook the second , more important , half of the
40 equation . In the excitement of beating against the competition and securing orders,
41 managers often fail to ensure that the customer remains a customer . It has been
42 estimated that since the average company loses between 10 to 30% of its customers
43 every year and this only recently have organizations started to wake up to these lost
44 opportunities and to calculate the financial implications . Established customers often
45 buy more and, in the addition , they may also provide free word-of-mouth advertising.
