BEC高级课本范文(4)
收集整理的商务英语高级课本范文，希望对大家有所帮助。
A motivation survey Ex 3: Sample answer: (116words)
Findings
A number of employees clearly suffer from a lack of motivation as a result of dissatisfaction in one or more areas of their work. The key findings are outlined below:
Staff feel undervalued by the company, both on a financial and a personal level. It is generally felt that the companyˇs competitors offer higher levels of remuneration. The perception that the managers are unappreciative of staff efforts is particularly noticeable in the Sales Department.
Certain employees feel under-challenged. The company is clearly not exploiting its human resources.
There appears to be a breakdown of communication in the Production Department. The confusion and resultant ill-feeling towards managers has the potential to disrupt the production cycles.
Recommendations
We strongly recommend the following measures:
an evaluation of job profiles throughout the company to assess whether skills could be utilised more efficiently
a review of the current salary structure involving the comparison with similar organisations
It is also essential to investigate and take action regarding the communication in the Production and Sales Department.
The headhunting process Ex 4: Sample answer: (234words)
Dear Mr Jacobs
I am writing to apply to the position of Sales Adviser for the North East Region which was advertised in Herald International yesterday.
Although I am currently working in the Marketing Department of a large multinational, I would appreciate to work for a rapidly expanding young company such as yours.
As you can see from my enclosed CV, I obtained an honours degree in Sales and Marketing from Nottingham University in 1994. I thoroughly enjoyed the six months I spent in working in Boots plc as pert of the course. During this time I gained invaluable insights into the nature of sales. After leaving university I initially spent time working for a small local firm before finding my current job and I feel that I am more suited to the dynamics and varied demands of a smaller firm.
Not only has my experience familiarised me with the challenges faced by the industry today but, having been brought up in the north east, I know the region, its problems and its undoubted potential. As a result, I feel that I would be able to relate to your customers on both a professional and a personal level.
I am available for interview from 15 September and would be pleased to discuss my CV in more detail then,
I look forward to hearing from you.
Yours sincerely.
