| 商家名称 | 信用等级 | 购买信息 | 订购本书 |
 |
 |
Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment |  |
 |
|
Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment | |
Why the future of popular culture will revolve around ever bigger bets on entertainment products, by one of Harvard Business School's most popular professors
What's behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Entertainment, and the NFL—along with such stars as Jay-Z, Lady Gaga, and LeBron James? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals?
Anita Elberse, Harvard Business School's expert on the entertainment industry, has done pioneering research on the worlds of media and sports for more than a decade. Now, in this groundbreaking book, she explains a powerful truth about the fiercely competitive world of entertainment: building a business around blockbuster products—the movies, television shows, songs, and books that are hugely expensive to produce and market—is the surest path to long-term success. Along the way, she reveals why entertainment executives often spend outrageous amounts of money in search of the next blockbuster, why superstars are paid unimaginable sums, and how digital technologies are transforming the entertainment landscape.
Full of inside stories emerging from Elberse's unprecedented access to some of the world's most successful entertainment brands, Blockbusters is destined to become required reading for anyone seeking to understand how the entertainment industry really works—and how to navigate today's high-stakes business world at large.
网友对Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment的评论
Pros:
Very well written accompanied by clear-cut graphs that contextualize and prove the points presented.
No gratuitous jargons typically associated with economy books by scholars.
Super contemporary examples (reader in 2016)
Cons:
Some of the notions were are familiar to me as a MFA in Film Production, but the points were explored deeper made my understanding better of what I already knew. So not sure if this is a con ;)
Harvard business professor Anita Elberse has got a 'tour de force' here. By that I mean, her latest book 'Blockbusters : Hit-Making, Risk-Taking, and the Big Business of Entertainment.' - Anita's book and achievement has been accomplished with great skill and years of research with leading Hollywood and the music Industry. Just one of many great findings was about - Warner Bros., the top 10% of films made from 2007 to 2011 accounted for a third of costs and more than 40% of revenues. But, I loved the background on RadioHead, Jay-Z, Lady Gaga, and that technology has driven down the cost of creating, finding and distributing content, has paradoxically increased the relative importance of hits. In fact, in 2011, 102 music tracks, 0.001% of the eight million tracks on offer that year, sold more than a million units, representing 15% of total music sales. If you want to better understand why 'Digital Disruption' is impacting the Music + Entertainment Industry - you'll love this book.
This is really worth reading if you want to get a deeper understanding of the entertainment business. It has been a real eye opener for me and changed some of my business plans. The entertainment business has become a 'winner takes all' world with the big bets on producing block busters producing the highest returns.
Covers movies, sports, the music business (including those semi-musicians called DJ's.) and television.
A very entertaining and readable work for a Harvard professor.
For anyone interested in the sport/entertainment business, this is a must-read. Though the author sometimes strives to hard to prove her thesis "blockbuster strategy works", the book has great examples, good details of how industries (book, music, movie, TV, and sports in general) work, and is full of statistics and high-level financials.
With each chapter, this book delivered great insight into the entertainment industry. I especially liked reading the example deal terms and the author's explanation of the synergies that result in multiple industries trending toward blockbuster models.
喜欢Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment请与您的朋友分享,由于版权原因，读书人网不提供图书下载服务
