Design Thinking: Integrating Innovation, Customer Experience, and Brand Value

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		Design Thinking: Integrating Innovation, Customer Experience, and Brand Value
		Design Thinking: Integrating Innovation, Customer Experience, and Brand Value

This thought-provoking and inspirational book covers such topics as: developing a solid creative process through “Visual Reflection Notebooks” and “Bring Play to Work”; understanding the artist’s unique identity in relation to the larger culture; building systems of support and collaboration; explaining how an artist’s needs and passions can lead to innovation and authenticity; using language to inspire visual creativity; responding to the Internet and changing concepts of what is public and private; and accepting digression as a creative necessity. Through the exercises and techniques outlined in Art Without Compromise*, the reader will develop new confidence to pursue individual goals and inspiration to explore new paths, along with motivation to overcome creative blocks. With a revised understanding of the relevance in their own work within the sphere of contemporary culture, the artist will come away with a clearer perspective on his or her past and future work and a critical eye for personal authenticity.

Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

媒体推荐

“A much-needed book, which paves the way towards a better understanding of design thinking and its power. A fundamental reading for all those who like to grasp the multifaceted nature of design.”—Roberto Verganti, author, Design Driven Innovation; professor of innovation, Poitecnico di Milano

"In this compilation of essays from many of design’s best thinkers, Lockwood pushes forward our understanding of the intersection of design and business. I found it a treat for both sides of my brain."—Roger Martin, author, The Opposable Mind; dean, The Rottman School of Management, University of Toronto

"This collection of work from some of the design industry's top thought leaders will further stimulate valuable discussion on how, through collaborative and innovative thinking, we can design a better future for all societies and business."—Stefano Marzano, president, Philips Design

"The practical value of 'Design Thinking' for managers isn't just in its impressive breadth and scope. The design perspectives and principles it articulates are essential for organizations looking to intensify their innovations and animate their brands. Cogent, readable and usable, this book makes design investment a smart choice."—Michael Schrage, author, Serious Play; fellow, MIT Sloan School of Management

作者简介

Thomas Lockwood is president of The Design Management Institute and an international authority on brand and design management. He lives in Boston. Thomas Walton is editor of The Design Management Institute’s Design Management Review. A former professor of architecture, he serves as a design leader for the Public Buildings Service at the U.S. General Services Administration.

网友对Design Thinking: Integrating Innovation, Customer Experience, and Brand Value的评论

I have read a few of the mainstream books on design thinking. Without exception I've found them to portray a shallow rearrangement of common sense and common techniques as a revolution of sorts. This is the first book I've found that invites the reader to transform their basic concept of imagining, developing and launching a new product. It's ironic that the author states in the forward that when he was asked to create a book on design thinking, his first question was "Hasn't that already been done?" Thomas Lockwood has succeeded in doing for innovative thinkers what the authors of all the other books failed at: He provides a cogent thought-scape that allows products to exceed the baseless fairy tale beginnings in the imaginations of innovators, and to disrupt and transform their target markets, even blossoming in markets not yet imagined when the spark of their existence came to life in the minds of their creators.

The book provides a living landscape for innovators. It's up to us to understand and respect the tenets set forth on the book, and leverage them in our attempts to make the world a better place. Because we're working with a living landscape, we should also dedicate ourselves to nurturing and enhancing the concepts presented, and to mentoring others in their use.

If you are creating products and services without a design process that produces innovative solutions; if you operate in a world of products and services where best in class is a must; if you are looking for real world methods for delivering break through content; if you want to hear from design professionals wired with design thinking; if you have heard colleagues and clients refer to "design thinking" and want to learn about it with the hopes of implementing it into your business then this book is invaluable. After reading many other books that touch on the design thinking concept; here is a book that provides a wealth of in depth information that examines design thinking from a number of perspectives. In my company we need to be both attune to our client's approach to design and integrating ourselves into their process while maintaining our own design disciplines internally. This book provides insights to these sorts of design challenges as well as more traditional ones such as building a design thinking process and the culture of design in a company. Great information and interesting to read as well. Very much enjoyed it.

The diversity of opinion and application is almost recursive in elaborating the value of collaboration and breadth of perspective in applying design thinking.

Inside copy heavy, cheap paper, not well designed to make you want to read it.

This is a great collection of case studies applicable to any number of industries.

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