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The Startup Equation: A Visual Guidebook to Building Your Startup

2017-10-21 
Visualize Your Successful New BusinessYou have a great idea for a new business. Now what? How do you
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The Startup Equation: A Visual Guidebook to Building Your Startup 去商家看看

The Startup Equation: A Visual Guidebook to Building Your Startup

Visualize Your Successful New Business

You have a great idea for a new business. Now what? How do you turn that great idea into a viable business? Leveraging visual tools, The Startup Equation leads you step by step through the decisions you need to make to find your perfect startup model. You'll learn things such as identifying your unique entrepreneurial type, creating a great product, building a great team, finding funding and scaling in addition to other elements essential to crafting a roadmap that fits you and your business.

Drawing from their extensive experience working with startups, entrepreneurs Steve Fisher and Ja-Naé Duane offer expert advice on dealing with the challenges and opportunities that accompany every type of new business. Using visual storytelling, they provide a much-needed blueprint to understanding the startup economy. The authors include illustrative business examples from companies such as TechStars and 500Startups, as well as interviews with over 40 entrepreneurs from across the globe.

Filled with insightful case studies, The Startup Equation is a vibrant, practical guide to creating a winning business model for any startup. By following the accessible visual roadmap within, you’ll discover how to build your own successful business plan for your unique dream.

Steve Fisher is product designer, filmmaker, entrepreneur, and startup advisor. Ja-Naé Duane is an entrepreneur, researcher, startup advisor, and professor of entrepreneurship & innovation.

作者简介

Steve Fisher (Boston, MA) is co-founder of the Revolution Factory, a global network that funds, builds, and launching new products. He is also co-founder of The Revolution Institute, a global nonprofit that promotes social good.
Ja-Nae Duane (Boston, MA) is a speaker, strategist, social scientist, artist, creative economist, and author of How to Start Your Business with $100.

网友对The Startup Equation: A Visual Guidebook to Building Your Startup的评论

This book is very comprehensive with all the details to create a startup. However, there are just too many moving parts. The authors are very smart and thorough, which shows care for giving readers a proper education and system. However, this book could have been built out into a three or four book series instead. They recreated the system of building a business in the likeness of the periodical chart of elements--with a matrix of componentry. There are well over 100 individual components to their system!

As a serial entrepreneur, I can tell you that you don't need to account for all of these pieces to be successful. That's the beauty of all the other business canvases/models out there. There is one page/poster to document the entire business. The authors of this book have several canvases to document all the components. You'd need a team just to document and update it, which isn't a bad thing but it's something that you can't just glance at and fully understand.

Like I mentioned, it's an ambitious and useful book. It's just too complicated for the typical entrepreneur. For me I didn't find enough data, case studies, and research backing how all these components, sub-components, and sub-sub-components are necessary. After a while it just felt like a list of business lists. Plus even if there were plenty of case studies, backing their list choices, I'm not sure it would help since every business is different and has different challenges/opportunities.

People have to remember if creating a business were as simple as following a formula or equation, everyone would have a billion-dollar business.

The truth is, a lot of the time entrepreneurs can't account for everything and somehow manage to create amazing businesses. I say stick to the basics, apply the scientific Method, and create remarkable value. Master the basic principles and finer details work themselves out. For a completely different philosophy on startups by a creator of three billion-dollar startups, read Thiel's "Zero to One" too.

In sum, you do need a business model but I'm not sure if it needs to be exhaustive. This book is one option of how complex business models can be. The bonus of this book are some very good infographics and general ideas. Get it for that, a bird's eye view of the entire business model universe. But simplify it!

The Startup Equation, like some other entrepreneurship books, teaches the fundamentals required to launch a successful business, like securing funding and marketing effectively. However, this book stands out from the crowd for several reasons. It doesn't just give vague advice, but instead proposes a specific equation for starting and running a business. It includes a periodic table of elements for startups, and tools for determining your "entrepreneurial personality" and for deciding what type of business to create. All of this is explained in great detail in a visual guidebook that's colorful, fun, motivating, and supportive. The authors don't pretend to know it all but rather encourage readers to analyze how all of these elements fit into their own unique entrepreneurial journeys. A great resource for any type of startup.

'The Startup Equation' is truly a breath of fresh air. As an entrepreneur who started her own business with nothing but a few dimes and a dream back in 2005 - I struggled a ton. I fell down, I felt alone and I felt lost. There just wasn't a coach in my corner and there weren't resources that made sense to me. If this book had existed then, it would have been a completely different story.

It's not a novel that you read and then file away. It's your travel companion on your road to owning your own business, non-profit or even side-hustle. I expected a book with the word 'equation' to be dry - but I was so wrong. Somehow the authors are able to craft a story - taking the reader on a journey and explaining things that seem so complex in a way that makes sense and is incredibly easy to grasp. I especially appreciated the snippets of humor and the real world testimonials from highly admired entrepreneurs.
As someone who currently spends her day facilitating around change management, team building and design thinking - I'm excited to have this book in my repertoire to refer to for guidance and inspiration. There are some great exercises that I haven't been exposed to in the past that I can't wait to dive into.
But the theater and math nerd rejoiced in the illustrations and periodic table! The illustrations, graphs and diagrams aren't just pretty pictures, they actually deliver on their meaning - illustrating and distilling really complex concepts into something beautiful, tangible and understandable. I can easily see myself sharing them in decks to students studying entrepreneurial models and to colleagues.
I'm so grateful to have found this book and can't wait to see what journeys it inspires.

Not done reading yet

Absolutely fantastic book! This book, aimed at entrepreneurs, is an absolute must-read if you're thinking of starting your own business. It provides invaluable information on both the process and self-reflection to ensure that your mind and vision are clear. It is perfectly written and laid out in a way that it is easy to follow, and a pleasure to read. You'll do yourself a disservice to yourself if you don't take advantage of the author's extensive effort in guiding you towards a successful startup.

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