The Medici Effect, With a New Preface and Discussion Guide: What Elephants and Epidemics Can Teach Us About Innovation

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		The Medici Effect, With a New Preface and Discussion Guide: What Elephants and Epidemics Can Teach Us About Innovation
		The Medici Effect, With a New Preface and Discussion Guide: What Elephants and Epidemics Can Teach Us About Innovation

Why do so many world-changing insights come from people with little or no related experience? Charles Darwin was a geologist when he proposed the theory of evolution. And it was an astronomer who finally explained what happened to the dinosaurs.

Frans Johansson’s The Medici Effect shows how breakthrough ideas most often occur when we bring concepts from one field into a new, unfamiliar territory and offers examples of how we can turn the ideas we discover into path-breaking innovations.

Clayton M. Christensen, bestselling author of The Innovator’s Dilemma, has described The Medici Effect as “one of the most insightful books about managing innovation I have ever read. Its assertion that breakthrough principles of creativity occur at novel intersections is an enduring principle of creativity that should guide innovators in every field.”

Now with a new preface and a discussion guide, and a foreword by Harvard Business School professor Teresa Amabile, The Medici Effect is a timeless classic that will help you reach your innovative peak.

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Praise for The Medici Effect:

Clayton M. Christensen, bestselling author, The Innovator’s Dilemma—
“One of the most insightful books about managing innovation I have ever read. Its assertion that breakthrough principles of creativity occur at novel intersections is an enduring principle of creativity that should guide innovators in every field.”

Susan Cain, New York Times bestselling author, Quiet; cofounder of Quiet Revolution—
“Diversity drives innovation—this book makes the case with such vividness, clarity, and excitement that it’s obvious why it has stood the test of time. Bold, thought-provoking, and a ton of fun.”

Daniel H. Pink, author, Drive and To Sell Is Human—
“Even a decade after publication, The Medici Effect remains required reading for trailblazers all over the world, regardless of industry, background, or training. The combination of remarkable stories and a compelling theory make this book an enduring innovation classic!”

Tom Freston, former President and CEO, Viacom—
“A bold and original study of something that is generally thought to defy analysis—the nature of creativity and innovation.”

Roger Ferguson, former Vice Chairman, Federal Reserve—
“Frans Johansson is a leading thinker in the realms of innovation and diversity. He delivers cogent and relevant insights in a thoroughly engaging way.”

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