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10 Ways to Make Money in a Free World (Penguin Specials) | |||
10 Ways to Make Money in a Free World (Penguin Specials) |
Free is coming. We all know how artists and are at risk from filesharing; now digital manufacturing and 3D printing mean that no industry is immune. But the same technology that enables easy piracy also offers a huge opportunity: artists and businesses can share what they do at low cost, while building relationships with fans.
So how can you embrace free, while finding the superfans who will help you thrive? How can you make money in the Free world? Here are ten ideas to reshape your future. Welcome to the Curve.
Nicholas Lovell is an author and consultant who helps companies embrace the transformative power of the internet. His blog, GAMESbrief, is read by those seeking to learn how digital is transforming gaming - and how to apply that knowledge to other industries. His clients have included Atari, Firefly, nDreams and Square Enix (creators of Tomb Raider), as well as Channel 4 and IPC Media. He is a columnist for Gamasutra, a contributor to the Wall Street Journal, and his articles have appeared in TechCrunch andWired. He lives in London.
网友对10 Ways to Make Money in a Free World (Penguin Specials)的评论
挺好的一本书,有兴趣的人可以看看
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Lovell explains some important things about the digital business which are confirmed in my own experience.For instance,he urges prospective entrepreneurs to use "free" to find your audience and "social media" to engage your audience.This is true.People will take you up on acquiring free things and this is a good way to start building a client base.A number of the gurus in this area advise small businesses to acquire the emails of customers so that they can make sales pitches at a later date.
In my own experience, people will keep coming back if you give them great content.Another recommendation is to create a You Tube Channel to talk to your customers.This is a good idea because people can bond with you and begin to trust you if they see you in action.
Overall, Lovell's ebook is helpful.The contents will bring you closer to engaging more optimally with actual and prospective customers..
The author gave away free content to advertise for his other paid book 'the curve' and this book itself does provide some insights extracted from the other one and i enjoy reading it, to be honest you cantbe too demanding for a free stuff as when it does provide humble amount of knowledge, it's not a totally bulls*** like other bait books, from my own knowledge i do pick out things to learn and double down on checking the legitimate of the rest, well done
I am an artist and this book shook me up!! I am aware that people are downloading my paintings and printing them at home but now I understand that this is an indicator that my product has a large potential market. The question is...how to tap into it!
anthonydunphyfineart.com is working for me but it's a whole new way to think for an old guy like me!
Giving away the short ebook for free (of for 11 South African cents in my case, since Amazon charges for it) brilliantly demonstrates the very principle the book espouses -- that giving away some things for free can be a strategic business decision leading to fabulous results. I have told at least 5 people about this short book since whizzing through it last night (on my phone, since I had accidentally left my tablet locked up at the office).
This little book is very well-written and professionally presented, which makes it stand head and shoulders above the crowd of amateurish efforts which pervade Kindle publishing.
As a free peek into the author's writing style and arguments, the book served its purpose well. It was very thought provoking. I'm seriously tempted to buy his more in-depth book about how to profit from freeloaders.
I recommend this to anyone interested in business, after all, it's free so you have nothing much to lose. And you might even end up buying his book afterwards.
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