Nuts!: Southwest Airlines' Crazy Recipe for Business and Personal Success

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		Nuts!: Southwest Airlines' Crazy Recipe for Business and Personal Success
		Nuts!: Southwest Airlines' Crazy Recipe for Business and Personal Success

Twenty-five years ago, Herb Kelleher reinvented air travel when he founded Southwest Airlines, where the planes are painted like killer whales, a typical company maxim is "Hire people with a sense of humor," and in-flight meals are never served--just sixty million bags of peanuts a year. By sidestepping "reengineering," "total quality management," and other management philosophies and employing its own brand of business success, Kelleher's airline has turned a profit for twenty-four consecutive years and seen its stock soar 300 percent since 1990.

Today, Southwest is the safest airline in the world and ranks number one in the industry for service, on-time performance, and lowest employee turnover rate; and Fortune magazine has twice ranked Southwest one of the ten best companies to work for in America. How do they do it?

With unlimited access to the people and inside documents of Southwest Airlines, authors Kevin and Jackie Freiberg share the secrets behind the greatest success story in commercial aviation. Read it and discover how to transfer the Southwest inspiration to your own business and personal life.

网友对Nuts!: Southwest Airlines' Crazy Recipe for Business and Personal Success的评论

Every reviewer who has given it a one star has said everything already - it's too long (mostly through repeating itself); superficially explains SWA's success as opposed to discussing tangibles like them oil hedging before other airlines; reads as a SWA PR puff piece; and is just poorly written. Couldn't finish this book. Just. Too. Bad.

Great book on the history and culture of Southwest Airlines. Its doesn't necessarily capture the company culture that exists today as this book was written 20 years ago, however it captures some tools/characteristics of a topnotch organization that can be used to win as an underdog. Its a great read to understand how the company found success in a competitive and ruthless industry despite political roadblocks.

This book is great! It tells the story of how southwest airlines was created and up to 1996. now this may sound boring, but it's not. This story was told by a husband and his wife who do seminars in san diego. southwest does the opposite of how most businesses conduct their business. they are a people company where clearly they say that the employee comes first. southwest is not the biggest airline company, but they are the most profitable and most successful company on many fronts. they have never furloughed an employee and they started profit-sharing with every employee by choice. hard to explain this book. basically it's a totally new way to conduct business and to treat employees. easy to say that they are definately the funnest and most company to work for. This is a must read for anybody planning a small or large business. READ THIS BOOK!

I love it...even though the book was published in the late 90's it as relevant now as then. The philosophy of Southwest can be applied to any company!

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