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The Virgin Way: Everything I Know About Leadership

2017-08-26 
This is a book on leadership from someone who has never read a book on leadership in his life.While
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The Virgin Way: Everything I Know About Leadership

This is a book on leadership from someone who has never read a book on leadership in his life.

While building the Virgin Group over the course of forty years, Richard Branson has never shied away from tackling seemingly outlandish challenges that others (including his own colleagues on many occasions) considered sheer lunacy. He has taken on giants like British Airways and won, and monsters like Coca-Cola and lost.

Now Branson gives an inside look at his strikingly different, swashbuckling style of leadership. Learn how fun, family, passion, and the dying art of listening are key components to what his extended family of employees around the world has always dubbed (with a wink) "the Virgin Way."

This unique perspective comes from a man who dropped out of school at sixteen, suffers from dyslexia, and has never worked for anyone but himself. He may be famous for thinking outside the box—an expression he despises—but Branson asserts that "you’ll never have to think outside the box if you refuse to let anyone build one around you."




From the Trade Paperback edition.

网友对The Virgin Way: Everything I Know About Leadership的评论

书中很多观点并不是第一次见,但作者用其自身特有的经历加以诠释,很有感染力。窃以为,读书的目的除了获取新的知识或者信息,往往还在于不断加强已认可与接受的观点,或者说找到共鸣,将自身对某一问题的认识提升至新的高度。

看看他的商业理念对很多创业和企业高管会有很多帮助和启发的

非常地不错, 是正版书。

If you have ideas about how people should be managed then this is well worth the time spent reading. Although it may gloss over some issues connected with Virgin per se, the intended sentiments of Branson come over as an entrpreneur who understands that people come first. After all, if more people connected with their staff in the right way the world would be a better place!

I have always admired Richard Branson from a distance and what I read/heard about in the news. He's always risky yet calculating enough to be successful. Now, with this book, I can see him and his beliefs from a much more personal perspective including stories of his family and childhood. Note, though, that you won't get into in depth "how-to's" and this is more general leadership philosophy. If you're ok with that, then you won't be disappointed by this book even in the already-crowded business leadership book field. This is posted only a week or two after the Virgin Galactic test flight crash that took the life of one test pilot, and Richard's (don't call him anything more formal!) response has certainly fit with his character you read about here. While his editor let slip some misspellings like "colour" and "favourite" instead of "color" and "favorite", the rest of the book is top notch! (and yes, that was said tongue-in-cheek for our friends across the pond) =)

I have always admired Branson's Virgin Way of getting things done, and his participation at all levels. I recall a few years back him paddling a makeshift boat during Antigua's Sailing Week, falling into the water and walking out soaking wet. But that is him, getting his hands dirty in ensuring his businesses thrive. Excellent book describing how he got to where he is.

Great insight into an alternative approach to business. A brand built on the appreciation of its work force. I read a review on here that said it was very "self promoting" of the Virgin Brand, nonsense!! They asked a guy (Branson) to write a book about his experiences and he offered up real life scenarios through his eyes, which obviously means referencing Virgin brands.
Very enjoyable, and a refreshing thought that you can succeed without succumbing to the corporate mold.

I just started the book but I am really enjoying it because I own a small company and at this moment I am in the process of turning the company over to my daughter and son in law. My reason for loving the book thus far is comparing my style of management with my children's style combined with what Richard Branson says about his style of management.

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