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Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrow's Customers |  |
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Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrow's Customers | |
Hidden in Plain Sight by global innovation consultant Jan Chipchase with Simon Steinhardt is a fascinating look at how consumers think and behave.
Chipchase, named by Fortune as “one of the 50 smartest people in tech,” has traveled the world, studying people of all nations and their habits, paying attention to the ordinary things that we do every day an how they effect our buying decisions.
Future-focused and provocative, Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrow's Customers illuminates exactly what drives consumers to make the choices they do, and demonstrates how all types of businesses can learn to see—and capitalize upon—what is hidden in plain sight today to create businesses tomorrow.
媒体推荐“…a lively, thought-provoking, and often humorous read.” (Publishers Weekly)
作者简介Jan Chipchase is the executive creative director of Global Insights at frog, where he runs global research and insights practice. He has more than twenty-five patents pending, and his research has been featured in leading international media, including the New York Times, the BBC, the Economist, National Geographic, and Wired, and his blog Future Perfect is read in 191 countries. In 2011 Fast Company named him one of the one hundred most creative people in business. He is based in San Francisco and travels extensively and frequently throughout the world.
Simon Steinhardt is the associate creative director of Editorial at the digital agency JESS3. He is the former managing editor of Swindle magazine, and he has contributed to and edited several books on global street culture and art, including OBEY: Supply and Demand—The Art of Shepard Fairey, The History of American Graffiti, and Art for Obama.
网友对Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrow's Customers的评论
This book is well researched, written and edited, offering excellent in-depth information in a very readable form. It is highly recommended reading for anyone looking for insight and inspiration on how real people use and interact with products and services in the real world. Several excellent pointers are offered to designers, marketing and corporate decision makers, and anyone interested in ethnography or futures research will also find plenty of food for thought.
For anyone not familiar with design research or Mr. Chipchase's extensive work in this field Hidden in Plain Sight is certainly a 5 star book. For me, however, as a designer doing some similar work within my narrow corporate business field, and thus having followed Mr. Chipchase's blog for years already, the book does not offer that many new insights. It occasionally felt like a recap of the blog's highlights, which is not a bad thing by any means; It's great to have them all collected in one volume. Just that the wow-effect is a bit dulled, making it a 4 star for me.
It is very important to understand the social and business environment in which you are introducing new products. Most products become successful not by careful study but by aping others with more features or by the genius of a very good product person.
This book will provide product designers with a lot more depth and breadth to consider when designing their wares by conducting useful primary research. A truly helpful and refreshingly not a prescriptive guide.
Very helpful paradigm on how to view the world rather than analyze it, resulting in a better understanding that analysis will only prove in history.
Its all about people and what they do, not the products.
It's a decent starter read for those budding design researchers out there, but I find his blog more interesting (Future perfect).
Been a fan of Jan for a long time, he deserves the attention he gets. His book is candid and insightful. Though NOKIA lost their way, he did an incredible job opening up their horizons.
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