商家名称 | 信用等级 | 购买信息 | 订购本书 |
Mobile App Marketing and Monetization | |||
Mobile App Marketing and Monetization |
Alex Genadinik is a serial entrepreneur and a software developer. His Problemio apps have been downloaded over 500,000 times, and in this book he shares how he was able to turn his apps into a real business.
网友对Mobile App Marketing and Monetization的评论
You can really learn a ton form this book. I myself had launched an app before reading this book, so I can confirm that a lot of what Alex talks about in his book is accurate. Even as an app publisher myself, I still learned a lot from him. He gives you a first-hand account of all the things you need to do to have a successful app business.
The one thing you have to keep in mind, which he seems to downplay in the book, is if you are not an app developer yourself, or have a cofounder/partner who is (and is willing to do a ton of development for no cash), you will be highly challenged to make an app business model work. That's because there's a lot of ongoing development required and if you're having to pay for that out of pocket, it gets reall expensive, real fast. That being said, this book is full of wisdom and if you're considering launching an app based business, I consider this book a must-read.
This books introduces you with the theory of how difficult it is to build your own app. Either be a developer or find a developer partner or forget about it, because getting an app built is going to take tens and thousands of dollars. I was a little disappointed by that, although that may very well be true.
The marketing and monetizing strategies mentioned are definitely good for the beginners, but you won't find any novel techniques here. Overall a good basic app marketing and monetizing book. I would recommend this for beginners.
Update:
I finished the book and I read other resources and have found that this book covers a lot about app mobile and the concepts that i see other people use quite successfully. So I am definitely happy with all the information that was provided. I am subscribed to an online service and I just attended a webinar on it. The webinar was designed to help us make better decisions on a certain field that this service relates to. At the end the person tried to sell his guided coursework. So it seems many of the things discussed in this book are very commonly used by successful businesses these days. Thank you Alex
This book is a decent book for beginners, but it needs more information to be a 4 or 5 star.
This book is very general, and tries to cover a lot of topics, but only covers each topic briefly. The information it gives is very general, and in many cases just common sense for most people. It offers some, but not many, tips that can help you when getting started.
Having said that, there are some useful tips that you might not find easily in other places which is why I give it a 3/5 stars.
This book was very helpful in several ways. First of all, it explains the various marketing concepts in a straightforward, easy-to-understand manner. Further, the tips and tricks to get your app published are very practical, and don't require a marketing degree to understand.
I was particularly interested in what Alex had to say about choosing an investor. I have one app in the store, and will be releasing another one very soon. With what I've learned in this book I can probably market my app without requiring any outside investment.
Overall, "Mobile App Marketing" should be a great resource to anyone submitting an app for the first time. If you're looking for an honest opinion from an expert on the subject, I would highly recommend Alex.
Alex knows his stuff. There's great and invaluable information in this book. Before you even start to write one line of code, or start writing your idea on a napkin, READ THIS BOOK FIRST!!!
A DEFINITE MUST READ FOR ANY APP-TREPRENEUR!!! Thanks for writing it Alex!
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