A World Gone Social: How Companies Must Adapt to Survive

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		A World Gone Social: How Companies Must Adapt to Survive
		A World Gone Social: How Companies Must Adapt to Survive

Just like the meteor that likely precipitated the end of the dinosaurs, social media is having a monumental impact on the world's economy; a change so dramatic that it has created a new business era. Welcome... to the Social Age.

What does the Social Age mean for your business? Containing stories, analysis of real-world scenarios, and indispensable guidance, A World Gone Social gives you the tools and information you need to survive--and thrive--in a business climate in which customers hold all the cards... jobseekers have the power to easily find out what working at your company isreally like... and expertise has become more democratic than ever as employees collaborate with each other, as well as with vendors, customers, and even competitors.

You'll discover what the "Death of Large" and "Flat: The New Black" mean for you and your organization, how to build a socially enabled team that puts the customer experience first, and what it means to create an "OPEN" network of partners, collaborators, and brand champions. Filled with fascinating stories of success and failure at organizations including Barilla, Zappos, Bank of America, Lululemon, Abercrombie & Fitch, Southwest Airlines, and more, the book reveals how to avoid the dangers of insincerity as well as what it takes to become a "Blue Unicorn"--the social leader. Finally, you'll learn how to objectively assess the fitness of your company's current culture and social presence.

In the Social Age, companies unwilling to change will play the role of the dinosaurs: destined for extinction. A World Gone Social gives you the keys to avoid this fate--and lead your organization into this exciting business climate.

网友对A World Gone Social: How Companies Must Adapt to Survive的评论

Living in the Social Age can be exciting and a little frightening at the same time. Ted and Mark do a fantastic job at explaining how the social world is not something to fear, but something to embrace. 20th century thinking and management is dead. Today's world requires mindful leadership. They not only provide real business case studies of what works, but also what didn't work, and why. This book is not a guide to "how to tweet" or "top tools for social media". It is sound advice on how to embrace social media and the opportunities created for business. If you are in management, leadership, recruiting, sales, or looking for a job in today's market, and think if you ignore social, it will go away, you are wrong. It's here to stay and Mark and Ted our your guides to understand it. As the previous Director of Community at The Huffington Post, I personally love the fact they dedicate an entire chapter to communities! Regardless your knowledge of social media, you will walk away with new insights after reading A World Gone Social.

In "A World Gone Social" Ted Coine and Mark Babbitt outline the seismic impact of social media on business. In example after example they illustrate the danger of ignoring the shift in the power dynamic between customer and business. The risks to companies that treat social media as just a toy to pay minimal attention to, or equally commonly, pretending it's a new form of broadcast medium, are put in stark terms. But it's not just a warning, they also guide the way to social done right, and the advantage that companies which have already made the transition have already begun to experience.

The book traverses the impact of social on every facet of business including recruiting, customer service, management, sales, even product development. Nothing can be treated as a silo anymore. They make excellent work of showing just how interactive the operation of a social business has become.

While I'm already an advocate of social media, I found the book a useful read. Exposing me to both new ideas, as well as refining my existing thinking. Bravo.

This is one of the most "powerful" books I've read in a long time - as the title says companies MUST adapt to survive - no option!!! The most successful companies today are the most transparent ones. Social media forces transparency whether you are ready for it or not. The examples in this book of corporate missteps from giants like United Airlines, Target, Starbucks, Comcast, just to name a few, point to disastrous public relations - forcing the expenditure of millions of advertising dollars in the attempt to win back consumer favor. This book provides social reality sanity checks. Systems [people] must be in place to mitigate whatever damage might be done, whether by a disgruntled employee or customer. It stresses OPEN communication between consumers and companies -- and companies and their employees.

Well done Messrs. Babbitt and Coine

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