| 商家名称 | 信用等级 | 购买信息 | 订购本书 |
 |
 |
American Icon: Alan Mulally and the Fight to Save Ford Motor Company |  |
 |
|
American Icon: Alan Mulally and the Fight to Save Ford Motor Company | |
The inside story of the eipc turnaround of Ford Motor Company under the leadership of CEO Alan Mulally.
At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline, but Ford decided to save itself. Under the leadership of charismatic CEO Alan Mulally, Ford had already put together a bold plan to unify its divided global operations, transform its lackluster product lineup, and overcome a dysfunctional culture of infighting, backstabbing, and excuses. It was an extraordinary risk, but it was the only way the Ford family—America’s last great industrial dynasty—could hold on to their company.
Mulally and his team pulled off one of the greatest comebacks in business history. As the rest of Detroit collapsed, Ford went from the brink of bankruptcy to being the most profitable automaker in the world. American Icon is the compelling, behind-the-scenes account of that epic turnaround.
In one of the great management narratives of our time, Hoffman puts the reader inside the boardroom as Mulally uses his celebrated Business Plan Review meetings to drive change and force Ford to deal with the painful realities of the American auto industry.
Hoffman was granted unprecedented access to Ford’s top executives and top-secret company documents. He spent countless hours with Alan Mulally, Bill Ford, the Ford family, former executives, labor leaders, and company directors. In the bestselling tradition of Too Big to Fail and The Big Short, American Icon is narrative nonfiction at its vivid and colorful best.
网友对American Icon: Alan Mulally and the Fight to Save Ford Motor Company的评论
Its name is <American Icon: Alan Mulally and the Fight to save Ford Motor Company>, please don’t laugh at its name, Americans are good at celebrating.
But it really tells a lot more than details about the crisis the American Auto industry happened a few years ago, this book is published in 2012.
Here are two parts:
#Ford also began working more closely with Japan’s Mazda Motor Corporation. The Dearborn automaker had been a major investor in Mazda since the 1960s and had taken a controlling stake in its
Hiroshima-based partner during the Asian econcomic cris"rest":"is of the late 1990s. At Scheele’s insistence, Ford began leveraging that relationship to gain access to Mazda’s superior vehicle platforms.<br />Ford did’t the same thing with its Swedish subsidiary, Volvo. Soon most of the cars and crossovers sold by Ford in the United States would be based on the platforms developed by these two companies.<br />It was a smart move that yielded a significant improvement in the quality and performance of Ford’s products, through it did not say much for the automaker’s own capabilities.<br /><br />#Five years after Nasser spun off Visteon, Ford’s former parts subsidiary was on the verge of collapse and threatening to take the automaker down with it. To avoid both these nightmares, CFO Don Leclair<br />orchestrated a multibillion-dollar bailout of Visteon in May 2005 that kept both companies limping along.Ford was criticized for the expensive move at the time, but it probably helped save the company.<br />General Motors tried to leave its former parts subsidiary, Delphi Corporation, to its own devices and was still grappling with the fallout years later.<br /><br />So that’s why Mazda and Ford built Mazda 2 and Fiesta in Nanjing Plant together and maybe why we built CD340&CD345 for Ford Mondeo & S-max.<br />When I was in college time in 2008, Visteon and its China joint venture are eagerly recruiting graduates."
这本书是盗版复印书，根本不是国外进口的！ 亚马逊这样也太跌身价了。
Growing up in the Detroit area I've seen Ford both at their best and their worst. Their incredible transformation over the last decade was nothing short of incredible. This reads more like an intrigue novel than a history lesson and really holds your attention. This, combined with Once Upon a Car and Taken for a Drive are some of the best auto industry books I've ever read.
Extremely well written. I had followed Mulally's career at Boeing (as a supplier to Boeing). When he took one of the toughest jobs and became CEO of Ford, I was intrigued by how he would handle the challenge given the business culture in Detroit.
Hoffman does an extraordinary job of pulling the reader into the Thunderbird room for the Thursday meetings, explaining the relationship between Bill Ford and Mulally (and the risk if hiring Mulally turned out to be a bad decision) , detailing Congress's attitudes towards the Big Three car makers for consistently making bad decisions - and showing the reader just how fragile our economy was during this period. Ford was at the brink of bankruptcy for several years but with the combined effort of Ford management and the sacrifices of union and non-union employees, Ford became viable as an independent auto maker.
American Icon is a great history book of the auto industry during this period.
An excellent book that my daughter gave me as one of her masters classes textbooks at the Ross Business School at the University of Michigan. The further into the book I read, the more faith I developed in the school for choosing such a book to teach lessons to business students; for it is not a textbook at all, but more a fascinating glimpse into the history of the Ford Motor Company and the American automobile industry, and how someone with a vision, and a belief in that vision can inspire not only fundamental change, but can inspire those in an entrenched culture around him to climb out of their rut, and how one person can still, even in the 21st Century, change the entire structure of an industry.
This book should be a must read for any employee of the Ford Motor Company over the past 25 years, as well as any rising executive who wants to succeed - it gives you a blueprint of how to do it, while keeping you on the edge of your seat throughout, even knowing what the outcome already is. I've already given it to three of my friends.
Five stars plus in my world.
I have to confess that this book was a complete stunner. I purchased it hoping to get a decent idea of what Ford went through during the economic crisis of 2006-2009, but this book proved to be a detailed, engrossing story that I could barely put down. Anyone who follows the news is well aware of the debacle that was the US auto industry in 2007, but Hoffman provides such depth in describing the issues facing the industry and the corporate in-fighting that it almost reads like fiction.
You are instantly endeared to Bill Ford as a man that can put aside his own ego for the good of the company he loves, and you root for Alan Mullaly throughout the book even though we already know Ford made it through to the other side. His belief in his system and his ability to completely change the corporate culture of a multi-national company are truly inspiring.
Outside the story itself, there are all sorts of interesting factoids to be found such as how the common stock was set up to ensure the Ford family maintained voting rights, and how neither Chrysler or General Motors would've survived if President Obama had stuck to President Bush's original requirements. The book delivers on so many different levels. I highly recommend to anyone with an interest in business or just an interest in a great story.
喜欢American Icon: Alan Mulally and the Fight to Save Ford Motor Company请与您的朋友分享,由于版权原因，读书人网不提供图书下载服务
