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Think Like a Freak: The Authors of Freakonomics Offer to Retrain Your Brain |  |
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Think Like a Freak: The Authors of Freakonomics Offer to Retrain Your Brain | |
The New York Times bestselling Freakonomics changed the way we see the world, exposing the hidden side of just about everything. Then came SuperFreakonomics, a documentary film, an award-winning podcast, and more.
Now, with Think Like a Freak, Steven D. Levitt and Stephen J. Dubner have written their most revolutionary book yet. With their trademark blend of captivating storytelling and unconventional analysis, they take us inside their thought process and teach us all to think a bit more productively, more creatively, more rationally—to think, that is, like a Freak.
Levitt and Dubner offer a blueprint for an entirely new way to solve problems, whether your interest lies in minor lifehacks or major global reforms. As always, no topic is off-limits. They range from business to philanthropy to sports to politics, all with the goal of retraining your brain. Along the way, you’ll learn the secrets of a Japanese hot-dog-eating champion, the reason an Australian doctor swallowed a batch of dangerous bacteria, and why Nigerian e-mail scammers make a point of saying they’re from Nigeria.
Some of the steps toward thinking like a Freak:
First, put away your moral compass—because it’s hard to see a problem clearly if you’ve already decided what to do about it. Learn to say “I don’t know”—for until you can admit what you don’t yet know, it’s virtually impossible to learn what you need to. Think like a child—because you’ll come up with better ideas and ask better questions. Take a master class in incentives—because for better or worse, incentives rule our world. Learn to persuade people who don’t want to be persuaded—because being right is rarely enough to carry the day. Learn to appreciate the upside of quitting—because you can’t solve tomorrow’s problem if you aren’t willing to abandon today’s dud.Levitt and Dubner plainly see the world like no one else. Now you can too. Never before have such iconoclastic thinkers been so revealing—and so much fun to read.
媒体推荐“Utterly captivating.” (Malcolm Gladwell, New York Times bestselling author of Blink, The Tipping Point, and David and Goliath)
“Over nine entertaining chapters [Levitt and Dubner] demonstrate how not to fall into hackneyed approaches to solving problems and concretely illustrate how to reframe questions.” (New York Daily News)
“Compelling and fun.” (New York Post)
“This book will change your life.” (Daily Express (London))
“Good ideas... expressed with panache.” (Financial Times)
“An interesting and thought-provoking read.” (The Horn)
“Their most revolutionary book yet. With their trademark blend of captivating storytelling and unconventional analysis, they take us inside their thought process and teach us all to think a bit more productively, more creatively, more rationally --- to think, that is, like a Freak.” (Bookreporter.com)
Steven D. Levitt, a professor of economics at the University of Chicago, was awarded the John Bates Clark Medal, given to the most influential American economist under forty. He is also a founder of The Greatest Good, which applies Freakonomics-style thinking to business and philanthropy.
Stephen J. Dubner is an award-winning author, journalist, and radio and TV personality. He quit his first career—as an almost rock star—to become a writer. He has since taught English at Columbia, worked for The New York Times, and published three non-Freakonomics books.
网友对Think Like a Freak: The Authors of Freakonomics Offer to Retrain Your Brain的评论
跟我印象中的版本不一样
Great change in perspective. It still has some of the fun examples from the other "Freakonomics" books but this one give you insight into the process. One of my favorite reads...
I love these guys. They should write more books
A favorite book Going to review it and only had it on the Kindle. Needed a hard copy.
As described
In their superb third version of Freakonomics, Steve Levitt and Stephen Dubner combine their well-known behavioral economics with advice on getting us to think like freaks - creatively, imaginatively, rebelliously, and thus more effectively. The authors examine and critique advertising, hot dog eating contests, driverless vehicles, magic tricks, etc. In doing so they examine methodology, bias, creativity, preparation, and other factors that affect the outcome. Readers see how a thin and slight young man demolished the world's hot dog eating record by asking not how to eat more dogs, but by working to see how he could make hot dogs easier to eat. In short, Levitt and Dubner challenge us to rethink what he assume, and apply our creativity and honesty in admitting when we don't know towards solving problems. By going against the conventional wisdom (as the authors continually advise), and Australian researcher found that acidity did NOT kill all stomach bacteria (as had been assumed), which in fact was a cause of ulcers. It's as if the authors' are paying direct homage to Einstein's maxim that imagination is more important than knowledge.
Using their easy-reading style, the authors' challenge us to think like freaks - and maybe we should try. I just wish they'd add a few dozen pages to their efforts, because they are so readable and enlightening.
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