Plain Style: Techniques for Simple, Concise, Emphatic Business Writing

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		Plain Style: Techniques for Simple, Concise, Emphatic Business Writing
		Plain Style: Techniques for Simple, Concise, Emphatic Business Writing

Good writing is good business. Simple, straightforward writing saves time, creates good relationships, and prevents expensive misunderstandings. But why is it so hard to achieve? This incisive guide suggests ways to think about writing -- what it should look and sound like, as well as what it should accomplish -- that can simplify how writers choose to express their ideas. It examines the reasons why many businesspeople with good skills tend to write strange, needlessly complicated sentences -- and shows them how to break the habit. Plain Style offers 35 practical techniques that foster simplicity, conciseness, and emphasis.

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Concise and extremely helpful with plenty of practical examples. Especially useful in the chapter on Choosing Words is the section on How to Find The Right Words.

This book helped me write better at work. Lauchman is, of course, clear and precise. I've become much more aware that business writing is about the reader -- it's not about me. It's not about "showing off" or demonstrating my vocabulary knowledge. If the reader doesn't get it, I've failed.

Plain Style offers easy-to-remember takeaways, like: "The practical writer does not make the reader work. Be concise." He also offers actionable suggestions, and, when timelines allow, I refer back to this book before I send big deliverables or important emails.

Highly recommended!

I credit Richard Lauchman for much of my success as a writer. I keep a copy of his book within easy reach to remind me of his sound principles. I am often complimented on the clarity of my writing from my superiors, and I have you to thank for that, Mr. Lauchman.

If you care about writing and don't have this book--get it!

Sometimes an infinitive can only be split, sometimes a paragraph is just one sentence, and sometimes a sentence has to end with a preposition. PLAIN STYLE business writing breaks the rules when that is what it takes to be what works best for readers and writers: concise, emphatic and simple. The author says that it is always easy to simplify: ape good speaking and think of the reader ready to boil things down, misunderstand and read words, not the dictionary or the writer's mind. Richard Lauchman's entertainingly helpful book works wonders with CLEAR TECHNICAL WRITING by John A. Brogan, TECHNICAL WRITING by William S. Pfeiffer, and THE COMPLETE IDIOT'S GUIDE TO GRAMMAR AND STYLE by Laurie Rozakis.

Plain Style is an excellent guide to writing more clearly for business. It follows much of the Strunk and White Elements of Style material, and in some ways, duplicates quite a bit of it, but with its own emphasis on business writing, not just all writing. It has great advice such as "In business, readers are ferociously impatient. They expect you to come to the point." Also "If you give the reader a chance to misunderstand you, he will take it.", and "The principal goal of good writing is to convey." Excellent guide.

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