| 商家名称 | 信用等级 | 购买信息 | 订购本书 |
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The Back of the Napkin (Expanded Edition): Solving Problems and Selling Ideas wi |  |
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The Back of the Napkin (Expanded Edition): Solving Problems and Selling Ideas wi | |
![The Back of the Napkin (Expanded Edition): Solving Problems and Selling Ideas with Pictures [精装]](http://img.reader8.com/uploadfile/2013/0323/20130323102044367.jpg)
BusinessWeek's best innovation book of the year
A Fast Company best business book of the year
The (London) Times business creativity book of the year
"A must read for younger generation managers."
-BusinessWeek
"Roam shows that even the most analytical right-brainers can work better by thinking visually."
-Newsweek
"[Roam] shows you how to create simple drawings...that are simple but effective tools in breaking down complex notions and letting you share an idea across cultures and levels of expertise with aplomb."
-Fast Company
"As painful as it is for any writer to admit, a picture is worth a thousand words. That's why I learned so much from this book. With style and wit, Dan Roam has provided a smart, practical primer on the power of visual thinking."
-Daniel H. Pink, author of A Whole New Mind
"Inspiring! It teaches you a new way of thinking in a few hours-what more could you ask from a book?"
-Dan Heath, author of Made to Stick
"This book is a must read for managers and business leaders. Visual thinking frees your mind to solve problems in unique and effective ways."
-Temple Grandin, author of Thinking in Pictures
"If you observe the way people read or listen to things in the early 21st century, you realize that there aren't many of us left with a linear attention span. Visual information is much more interesting than verbal information. So if you want to make a point, do it with images, pictures or graphics...Dan Roam is the first visual consultant for the customer. And the message sticks."
-Roger Black, Media design leader, author of Websites That Work
"Simplicity. This is Dan Roam's message in The Back of the Napkin. We all dread business meetings with their mountains of documents and the endless bulleted power points. Roam cuts through all that to demonstrate how the use of simple drawings-executed while the audience watches-communicate infinitely better than those complex presentations. Is a picture truly worth a thousand words? Having told us how to communicate with pictures, Roam rounds out his message by explaining that 'We don't show insight-inspiring pictures because it saves a thousand words; we show it because it elicits the thousand words that make the greatest difference.' And that is communication that works."
-Bill Yenne, author of Guinness: The 250 Year Quest for the Perfect Pint
As the president of Digital Roam Inc., Dan Roam has helped leaders at Microsoft, Google, Wal-Mart, the Federal Reserve, Boeing, and the U.S. Senate solve complex problems through visual thinking. Dan and his whiteboard have appeared on CNN, MSNBC, ABC News, Fox News, and NPR. He lives in San Francisco.
Visit: www.thebackofthenapkin.com
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