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Brand Child: Remarkable Insights into the Minds of Today's Global Kids & Their R |
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Brand Child: Remarkable Insights into the Minds of Today's Global Kids & Their R |
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基本信息·出版社：Kogan Page Ltd
·页码：320 页
·出版日期：2004年11月
·ISBN：0749442840
·条形码：9780749442842
·装帧：平装
·正文语种：英语
内容简介 * A unique exploration of children's relationships with consumer brands
作者简介 Martin Lindstrom Martin Lindstrom is recognized as one of the world's primary branding gurus. He is the author of several best-selling branding books including Clicks, Bricks & Brands with Don Peppers and Martha Rogers and Brand Building on the Internet (both published by Kogan Page). Lindstrom has for more than a decade advised Fortune Top 500 brands including Mars, Pepsi, LEGO, Cartoon Network, American Express, Mercedes-Benz, VISA, Ericsson, HSBC, Gillette, Yellow Pages and Microsoft. He is a former COO of British Telecom-LookSmart, co-founder of BBDO Interactive/Framfab, Europe's largest Brand Dialogue Company and founding CEO of BBDO Interactive Asia, the region's largest Brand Dialogue Company Lindstrom is an acclaimed keynote speaker at conferences all over the world. He writes regular columns on branding which reaches a global audience of more than 4 million people in 30 countries. His acute insights have been featured in The Times, Fortune, BBC, The Daily Telegraph, The Australian and The Independent.
媒体推荐 "One of the most comprehensive texts yet about how 'tweens' (eight to 14-year-olds) spend their pocket money and interact with brands." Media Week "This is a must read book... Lindstrom provides fascinating stories taking you into the mental and emotional life of this new generation..." Philip Kotler, S C Johnson & Sons Distinguished Professor of International Marketing, Northwestern University, Kellogg School of Management "BRANDchild will be a valuable addition to our industry's literature." Lester Wunderman, Chairman Emeritus and founder of Wunderman Cato Johnson
编辑推荐 “One of the most comprehensive texts yet about how ‘tweens’ (eight to 14-year-olds) spend their pocket money and interact with brands.”
Media Week
“This is a must read book… Lindstrom provides fascinating stories taking you into the mental and emotional life of this new generation…”
Philip Kotler, S C Johnson & Sons Distinguished Professor of International Marketing, Northwestern University, Kellogg School of Management
“BRANDchild will be a valuable addition to our industry’s literature.”
Lester Wunderman, Chairman Emeritus and founder of Wunderman Cato Johnson
