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Clients for Life: Evolving from an Expert-for-Hire to an Extraordinary Adviser |
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Clients for Life: Evolving from an Expert-for-Hire to an Extraordinary Adviser |
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基本信息·出版社：Simon & Schuster Ltd
·页码：272 页
·出版日期：2002年07月
·ISBN：0684870304
·条形码：9780684870304
·版本：2002-07-15
·装帧：平装
·开本：32开 Pages Per Sheet
·外文书名：终生客户
内容简介 Book DescriptionAn Innovative Blueprint for Enduring Client Relationships
More than 15 million people in this country earn their livings by serving clients, and their numbers are growing every day. Unfortunately, far too few develop the skills and strategies needed to rise to the top in a world where clients have almost unlimited access to information and expertise. Supported by more than one hundred case studies and wisdom gleaned from interviews with dozens of leading CEOs and prominent business advisors, Clients for Life identifies what clients really want and lays out the core qualities that distinguish the client advisor -- an irreplaceable resource -- from the expert for hire -- a tradable commodity.
* Experts are specialists; advisors become deep generalists who have broad perspective.
* Experts are for hire; advisors have selfless independence, balancing client devotion with objectivity and detachment.
* Experts have professional credibility; advisors develop deep personal trust.
* Experts analyze; advisors synthesize and bring big-picture thinking to the table.
* Experts supply expertise and information; advisors are educators who provide insight and wisdom.
Portraits of history's most famously successful advisors, including Machiavelli, Sir Thomas More, and J. P. Morgan, underscore these timeless qualities that modern professionals need to develop to excel in today's competitive environment.
Book Dimension : length: (cm)21.4 width:(cm)14
作者简介 Jagdish Sheth is the Charles H. Kellstadt Professor of Marketing at the Goizueta Business School, Emory University, and the founder of the Center of Relationship Marketing. He has served as an advisor and consultant to AT&T, Lucent, Motorola, and Young & Rubicam, and contributes regularly to The Wall Street Journal and other publications. He lives in Atlanta, Georgia.
媒体推荐 USA Today Everything you ever wanted to know about being the perfect consultant is in
Clients for Life...valuable for the most seasoned advisor, whether a lawyer, an accountant, or marketing professional. --
Review 编辑推荐 USA TodayEverything you ever wanted to know about being the perfect consultant is in
Clients for Life...valuable for the most seasoned advisor, whether a lawyer, an accountant, or marketing professional.
