| 商家名称 | 信用等级 | 购买信息 | 订购本书 |
 |
 |
Obvious, The: All You Need to Know in Business. Period. |  |
 |
|
Obvious, The: All You Need to Know in Business. Period. | |
We?ve all read the business allegories, the "how I did it" success stories, and yes, there?s good advice to be found in their pages. But nowhere is the advice as pure, as simple, as elegant, as it is in The Obvious. Former CEO James Dale has compiled ingenious words to live by, lucid truths as likely to be found in a fortune cookie as an MBA textbook. And the beauty of it is, regardless of the job -- from sales rep to department head to CEO -- the same principles yield the same results, and they?re always effective. While all of Dale?s advice is, well, obvious, it?s implementation isn?t. In The Obvious, Dale shares ways in which any businessperson can carry out these simple lessons and achieve success.
--Show up.
--Don?t be a jerk.
--Simple is better than complicated.
--Tell the truth. (It?s so rarely used, it?s like a secret weapon.)
--Bosses are not all idiots.
--Don?t look backward. There?s nothing there.
--Forgive and forget (or at least one out of two).
--Trust someone besides yourself.
--Start over tomorrow, but don?t do it the same way.
Entertaining, compelling, and commonsensical, The Obvious is all you need to know. Period.
作者简介 James Dale is the former president and CEO of advertising agency W. B. Doner & Co., whose clients included British Petroleum, Chiquita, Arby’s Restaurants, Klondike Ice Cream, CBS Sports, Johns Hopkins University, and Verizon Wireless. The coauthor of Bullies, Tyrants, and Impossible People, among other books, Dale is the co-founder of the business consulting firm Richlin/Dale LLC. He lives in Baltimore.
