Nudge: Improving Decisions About Health, Wealth, and Happiness
| 商家名称 |
信用等级 |
购买信息 |
订购本书 |
|
|
 |
Nudge: Improving Decisions About Health, Wealth, and Happiness |
 |
|
|
Nudge: Improving Decisions About Health, Wealth, and Happiness |
|
基本信息·出版社：Penguin
·页码：320 页
·出版日期：2009年02月
·ISBN：014311526X
·条形码：9780143115267
·装帧：平装
·正文语种：英语
·外文书名：更好地掌握健康、财富和幸福
内容简介 在线阅读本书
Nudge is about choices—how we make them and how we can make better ones. Authors Richard H. Thaler and Cass R. Sunstein offer a new perspective on preventing the countless mistakes we make— including ill-advised personal investments, consumption of unhealthy foods, neglect of our natural resources, and other bad decisions. Citing decades of cutting-edge behavioral science research, they demonstrate that sensible “choice architecture”can successfully nudge people towards the best decisions without restricting their freedom of choice. S straightforward, informative, and entertaining, this is a must-read for anyone with interest in our individual and collective well-being.
作者简介 Richard H. Thaler is the Ralph and Dorothy Keller Distinguished Service Professor of Behavioral Science and Economics and the director of the Center for Decision Research at the University of Chicago’s Graduate School of Business.
Cass R. Sunstein is Felix Frankfurter Professor of Law at Harvard Law School.
编辑推荐 Amazon.com Review
