基本信息·出版社：Portfolio ·页码：257 页 ·出版日期：2004年08月 ·ISBN：1591840392 ·条形码：9781591840398 ·版本：第1版 ·装帧：精装 ·开本： ...
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Microsoft Rebooted: How Bill Gates and Steve Ballmer Reinvented Their Company |
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Microsoft Rebooted: How Bill Gates and Steve Ballmer Reinvented Their Company |
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基本信息·出版社：Portfolio
·页码：257 页
·出版日期：2004年08月
·ISBN：1591840392
·条形码：9781591840398
·版本：第1版
·装帧：精装
·开本：32开 Pages Per Sheet
·外文书名：微软重振雄风
内容简介 As late as 2002, there was widespread doubt whether Microsoft would be able to recover from the massive antitrust lawsuit that the Justice Department had pursued against it since 1998. The media and the business world watched skeptically, remembering a similar lawsuit that had almost leveled IBM in the early eighties.
Microsoft Rebooted picks up where all the previous Microsoft books leave off. Robert Slater explains exactly how the company has adapted in the past few years, taking readers into Microsoft's inner circle to tell an amazing story of persistence in the face of adversity. Slater describes the many changes that have led to a new corporate culture, a new strategic direction, new product lines, and new ways of doing business worldwide.
With unprecedented access to key players, including extensive interviews with Chairman Bill Gates and CEO Steve Ballmer, Slater goes behind the closed doors of one of the world's most extraordinary companies, revealing its inner workings.
Publisher Comments:
In Recent Years, Microsoft has become more than just Bill Gates's company. Steve Ballmer is now the CEO, overseeing a Goliath that has been plagued by a federal antitrust trial, an employee exodus prompted by the dot-com revolution, and an ongoing economic downturn. But Microsoft has not onlysurvived; it has thrived, prospering to the point that it is the second most recognizable brand in the world (behind Coca-Cola). Bestselling author Robert Slater explains exactly how the company has adapted in the last few years, taking readers into Microsoft's inner circle to tell an amazing story of persistence in the face of adversity. Slater describes the many changes that have led to a new corporate culture, a new strategic direction, new product lines, and new ways of doing business worldwide. There have been many books about Microsoft over the years, but this one brings the story right up to the present, with fresh insights and information. Slater was granted unprecedented access to the company's notoriously press-shy top brass, including extensive interviews with Bill Gates and Steve Ballmer.
Synopsis:
Through extensive interviews with company's top brass, Slater explains how Microsoft recovered in the last few years, telling an amazing story persistence in the face of adversity.
About the Author
Robert Slater is the author of more than twenty books, among them the recently released The Wal-Mart Decade and the national bestsellers Jack Welch and the GE Way and Get Better or Get Beaten. He was a reporter with Time magazine for two decades.
Book Dimension
Height (mm) 238 Width (mm) 164
媒体推荐 [Slater] offers an inspiring narrative on a major business transition. --
Harvard Business Review 编辑推荐 [Slater] offers an inspiring narrative on a major business transition. (
Harvard Business Review)
