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Naked Conversations: How Blogs are Changing the Way Businesses Talk with Custome |  |
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Naked Conversations: How Blogs are Changing the Way Businesses Talk with Custome | |
According to experts Robert Scoble and Shel Israel, blogs offer businesses something that has long been lacking in their communication with customers –– meaningful dialogue. Devoid of corporate–speak and empty promises, business blogs can humanize communication, bringing companies and their constituencies together in a way that improves both image and bottom line.
The authors use more than 50 case histories to explain why blogging is an efficient and credible method of business communication. You′ll find yourself excited about the possibilities blogs present after reading just a few pages. Discover how: Prominent business leaders, including Mark Cuban of the Dallas Mavericks, Bob Lutz from General Motors, and Jonathan Schwartz of Sun Microsystems, are beginning to use blogs to connect with their customers in new ways. Blogging has changed the rules of communication and competition. You can launch an effective blogging strategy and the reasons why you should. Featuring a foreword by Tom Peters, this is a resource you and your business can′t do without.
作者简介 Robert Scoble is Microsoft′s best known blogger, with over 3.5 million visitors to his main blogsite annually. By day, as a "technical evangelist" (a marketing position) he helps run Microsoft′s Channel 9 website and can be seen with his camcorder taping interviews and getting people inside looks at Microsoft′s people and technology. He started blogging in 2000 and within a few weeks, he was invited to Steve Wozniak′s Super Bowl party.
Shel Israel has been consulting for over 20 years. He has played a key strategic role in introducing some of technology’s most enduring products including: SoundBlaster, PowerPoint, Filemaker, MapInfo and Sun Microsystems workstations and more. He is editor–in–chief of Conferenza Premium Reports.
媒体推荐 Review
"Scoble ... and ... Israel have put together a bible for business bloggers.... This book should be in all public libraries and academic business collections." (Library Journal, January 15, 2006)
"...this book is an essential guide to best practice." (Publishers Weekly, December 5, 2005)
"...essential reading...(would) highly recommend to anyone..." (Financial World, May 2006)
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