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Harvard Business Review on Managing High-Tech Industries

2010-04-02 
基本信息·出版社:Harvard Business School Press ·页码:241 页 ·出版日期:1999年08月 ·ISBN:1578511828 ·条形码:9781578511822 ·版本:1999-0 ...
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Harvard Business Review on Managing High-Tech Industries 去商家看看

 Harvard Business Review on Managing High-Tech Industries


基本信息·出版社:Harvard Business School Press
·页码:241 页
·出版日期:1999年08月
·ISBN:1578511828
·条形码:9781578511822
·版本:1999-08-01
·装帧:平装
·开本:32开 Pages Per Sheet
·丛书名:Harvard Business Review Paperback Series
·外文书名:哈佛商业评论: 高科技企业中的领导力

内容简介 Book Description
This book, written by leading minds, presents landmark ideas in an easily accessible format. From the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, "The Harvard Business Review Paperback Series" delivers the fundamental information today's professionals need to stay competitive in a fast-moving world. High-tech industries face a unique set of challenges in bringing their ideas to market. "Harvard Business Review on Managing High-Tech Industries" collects key ideas featured in "The Harvard Business Review" that will help high-tech executives stay competitive throughout the entire process of taking a cutting-edge concept from the drawing board to the marketplace. This is a "Harvard Business Review" paperback.

About HBR
Harvard Business Review is a general management magazine published since 1922 by Harvard Business School Publishing, owned by the Harvard Business School. A monthly research-based magazine written for business practitioners, it claims a high ranking business readership and enjoys the reverence of academics, executives, and management consultants. It has been the frequent publishing home for well known scholars and management thinkers, among them Clayton M. Christensen, Peter F. Drucker, Michael E. Porter, Rosabeth Moss Kanter, Gary Hamel, C.K. Prahalad, Robert S. Kaplan, and others. Management and business concepts and terms such as "Balanced scorecard," "Core competence," "Strategic intent," "Reengineering," "Globalization," "Marketing myopia," and "Glass ceiling" were first given prominence in HBR's pages. Its worldwide English-language circulation is 240,000, and there are 11 licensed editions of the magazine, including two Chinese-language editions, a German edition, and an English-language South Asia edition. The magazine is editorially independent of Harvard Business School. It is not peer reviewed.


Book Dimension
length: (cm)21.3                 width:(cm)14.2
媒体推荐 "....Harvard Business Review on Managing High-Tech Industries succeeds at bringing together the best articles on high-tech management from recent years of the Harvard Business Review. Though clearly targeted at senior managers, readers at all levels of the corporate hierarchy will gain valuable strategic insights into high-tech industries." -- Technology & Society, December 1999
目录
1. Technology Integration: Turning Great Research into Great Products by Marco Iansiti and Jonathan West
2. When is Virtual Virtuous? Organizing for Innovation by Henry W. Chesbrough and David J. Teece
3. New Logic of High-Tech R&D by Gary P. Pisano and Steven C. Wheelwright
4. Real-World R&D: Jumping the Product Generation Gap by Marco Iansiti
5. How Architecture Wins Technology Wars by Charles R. Morris and Charles H. Ferguson
6. Increasing Returns and the New World of Business by W. Brian Arthur
……
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