The Entrepreneur's Guide to Second Life: Making Money in the Metaverse

商家名称	信用等级	购买信息	订购本书
		The Entrepreneur's Guide to Second Life: Making Money in the Metaverse
		The Entrepreneur's Guide to Second Life: Making Money in the Metaverse

基本信息·出版社：John Wiley & Sons
·页码：309 页
·出版日期：2007年10月
·ISBN：0470179147
·条形码：9780470179147
·装帧：平装
·正文语种：英语
·外文书名：企业第二生命指南: 用 Metaverse 挣钱

内容简介 在线阅读本书

Business is booming in Second Life, and many residents are earning big bucks in–world—and so can you. This unique guide walks you through what it takes to launch and run a successful Second Life business. Packed with insider tips from some of the metaverse’s best–known entrepreneurs, it delivers the lowdown on SL business basics and shows you step by step how to succeed in popular business niches, from real estate and construction to fashion, gadgets, toys, entertainment, music, blogging and more.
作者简介 Daniel Terdiman is an award–winning CNET News.com reporter who has been covering Second Life since 2003. He spearheaded efforts that made CNET the first mainstream news organization with a permanent in–world presence. Widely recognized as a leading Second Life and virtual worlds expert, he has written for media outlets ranging from the New York Times to Wired magazine to Time magazine. Daniel is also a frequent speaker at such conferences as Game Developers Conference, the Austin Games Conference, South by Southwest, and Webzine.
专业书评 Profit from your second life

Business is booming in Second Life, and many residents are earning big bucks in-world—and so can you. This unique guide, written by well-known journalist Daniel Terdiman, walks you through what it takes to launch and run a successful Second Life business. Whether you want to become a real estate tycoon, an entertainment mogul, or a famous fashion designer, you'll get the inside tips and know-how you need to join the ranks of successful Second Life entrepreneurs.

You'll discover the unique challenges and opportunities of running an in-world business. You'll delve into the most popular Second Life business and get practical pointers from some of the metaverse's best-known entrepreneurs. And you'll get the nuts-and-bolts expertise you need to succeed, from developing a unique product or service to mounting an effective marketing campaign.

Business basics: Get the lowdown on SL business models, setting up shop, and tracking revenue and expenses

Real estate and construction: Learn the secrets for success in these popular in-world business

Fashion, gadgets, and toys: Discover how to cash in on your creativity

Entertainment, music, blogging, and more: Explore a range of other lucrative opportunities in the metaverse

Marketing and advertising: Find proven ways to get the word out on your business

Teen Second Life: Get the scoop on business opportunities in SL's teen-only grid

Practical know-how: Find sample business plans, typical costs for goods and services, and expected income by industry

Learn what makes a store great

See how the experts market their businesses

Understand the technical skills necessary to make compelling products

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