基本信息·出版社：Capstone ·页码：122 页 ·出版日期：2006年06月 ·ISBN：1841127043 ·条形码：9781841127040 ·装帧：平装 ·正文语种：英语 ·丛书 ...
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Marketing Express |
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Marketing Express |
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基本信息·出版社：Capstone
·页码：122 页
·出版日期：2006年06月
·ISBN：1841127043
·条形码：9781841127040
·装帧：平装
·正文语种：英语
·丛书名：Express Exec
·外文书名：行销直通车
内容简介 在线阅读本书
Marketing express is the fast–track route to mastering all aspects of marketing.
It introduces and explains all the key techniques successful marketers use, from CRM to brand management, and from failsafe planning to making the most of technology.
It is illustrated with examples and lessons from some of the worlds most successful businesses, including Sony, Sephora, Apple, Zara, Henkel, Best Buy and Wal∗Mart, and ideas from experts like C.K. Prahalad, Theodore Levitt, Philip Kotler, David Aaker, Al Ries and Jack Trout.
It includes a glossary of key concepts, a comprehensive resources guide and a fast, easy–to–read summary of "ten steps to making it work."
Marketing express gets straight to the essentials so you can read up and act...fast.
作者简介 John Mariotti is an internationally recognised executive, advisor, speaker, and author. Formerly President of Huffy Bicycles and Rubbermaid Office Products, he now serves on boards of four consumer and industrial products companies. He is the author of several books including
Smart Things to Know About Marketing.
专业书评 Marketing express is the fast-track route to mastering all aspects of marketing.
It introduces and explains all the key techniques successful marketers use, from CRM to brand management, and from failsafe planning to making the most of technology.
It is illustrated with examples and lessons from some of the worlds most successful businesses, including Sony, Sephora, Apple, Zara, Henkel, Best Buy and Wal*Mart, and ideas from experts like C.K. Prahalad, Theodore Levitt, Philip Kotler, David Aaker, Al Ries and Jack Trout.
It includes a glossary of key concepts, a comprehensive resources guide and a fast, easy-to-read summary of "ten steps to making it work."
Marketing express gets straight to the essentials so you can read up and act...fast.
