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Beyond the Babble: Leadership Communication that Drives Results |  |
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Beyond the Babble: Leadership Communication that Drives Results | |
Improve your leadership skills –– even if you aren′t a "natural" communicator –– with a specific communication strategy that anyone can use. Authors Matha and Boehm present research showing that all managers can improve performance by using the principles outlined in Beyond the Babble. They explore why communication is crucial, how and when to do it, how to embed it in an organization′s culture, and how to measure results. They also show how internal communications professionals can improve an organization′s communication to the outside world.
Bob Matha (Chicago, IL) has 30 years of experience in business communications as a consultant and executive. Macy Boehm (Chicago, IL) has spent 15 years in business communications. Matha and Boehm are principals of Basics 3, a leadership communications consulting firm, and also serve as senior internal communications advisors to clients of Ogilvy Public Relations Worldwide.
作者简介
Bob Matha and Macy Boehm are principals and cofounders of Basics 3, a leadership communications and employee engagement firm headquartered in Chicago, and they also provide counsel to clients of Ogilvy Public Relations Worldwide. Matha and Boehm have applied fifteen years of experience to develop the philosophy, processes, and techniques outlined in Beyond the Babble, and they have been featured speakers at the Arthur Page Society and the Advanced Learning Institute. In addition, Matha serves on DePaul University′s College of Communication Dean′s Advisory Council.
"...offers a compelling approach to enable communication to drive results." (Supply Management, December 11th 2008)
