基本信息·出版社：McGraw-Hill Education - Europe ·页码：256 页 ·出版日期：2004年01月 ·ISBN：007142377X ·条形码：9780071423779 ·版本：第1版 ...
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The Marine Corps Way: Using Maneuver Warfare to Lead a Winning Organization |
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The Marine Corps Way: Using Maneuver Warfare to Lead a Winning Organization |
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基本信息·出版社：McGraw-Hill Education - Europe
·页码：256 页
·出版日期：2004年01月
·ISBN：007142377X
·条形码：9780071423779
·版本：第1版
·装帧：精装
·开本：32开 Pages Per Sheet
·外文书名：向海军陆战队学领导
内容简介 在线阅读本书
This title highlights leadership strategy designed for the battlefield, adapted for the boardroom. It is based on a cover story in the Harvard Business Review entitled "Maneuver Warfare," "The Marine Corps Way" shows business leaders and managers how to adopt the principles and strategies that have made the Marine Corps so successful. Written by a Wharton professor and two former Marines who have now moved on to the business world, the book brings a consummate mix of business savvy and military know-how to bear on the challenges faced by today's managers. The centerpiece of the management model it espouses is maneuver warfare, in which the forces of disorder and uncertainty are used to undermine an enemy's ability to fight as a coordinated, effective whole. In "The Marine Corps Way", rousing case studies and examples culled from both military and business history illustrate the power of maneuver warfare tactics, and how to use them to win the war for profits and market share.
Book Description
The Marine Corps Way shows managers at all levels how to apply the tactics and techniques of maneuver warfare to achieve overwhelming results in today's fiercely competitive market environment. The Marine Corps Way illustrates the power of maneuver warfare and shows you how to apply it directly to your business. You'll learn how to reshape your organization based on seven guiding principles:
1.Targeting critical vulnerabilities
2.Boldness
3.Surprise
4.Focus
5.Decentralized decision-making
6.Tempo
7.Combined arms
You will also learn how to master the intangibles of any maneuver warfare-based approach and unlock the ingenuity and energy of your people by emulating the Marines' three leadership pillars:
1.Setting the example for others to follow
2.Taking care of those in your charge
3.Investing in the leadership development of each and every member of the organization
The authors provide in-depth treatments of each principle and back them up with historical case studies - forty-six in all - that illustrate the principle in action, both on the battlefield and in the boardroom. Advancing these illustrations one step further, the authors also describe the modern-day techniques and practices that make the Marines such a successful organization and adapt them for application in business.
Embrace these techniques and practices and you'll turn your business into a lean, mean, profit machine that out-thinks and outflanks stronger, better-equipped competitors.
Book Info
Text shows managers at all levels how to apply the tactics and techniques of maneuver warfare to achieve results in today's competitive market environment.
Book Dimension
Height (mm) 233 Width (mm) 152
作者简介 Jason A. Santamaria is currently an independent business consultant in Durham, North Carolina. He is a former Marine Corps artillery officer, Morgan Stanley investment banker, McKinsey consultant, and J. William Fulbright scholar.
Vincent Martino is currently a senior business analyst for Capital One Financial. He is a fomer Marine Corps communications officer and a graduate of the United States Naval Academy. An avid fly fisherman, he resides in Boise, Idaho, with his wife, Stacy, and son, Christopher.
Eric K. Clemons is a professor of operations and information management at the University of Pennsylvania's Wharton School of Business. He resides in Philadelphia with his wife, Jean, and daughter, Julia.
