基本信息·出版社：A Butterworth-Heinemann Title ·页码：376 页 ·出版日期：2007年11月 ·ISBN：0750654201 ·条形码：9780750654203 ·装帧：平装 · ...
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Wine Marketing: A Practical Guide |
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Wine Marketing: A Practical Guide |
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基本信息·出版社：A Butterworth-Heinemann Title
·页码：376 页
·出版日期：2007年11月
·ISBN：0750654201
·条形码：9780750654203
·装帧：平装
·正文语种：英语
·外文书名：葡萄酒营销指南
内容简介 Whilst
Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features:
* 'How to' and 'how not to' case studies based on international examples
* A guide to further reading and websites
* 'Issues to consider when marketing' section as a means of self-evaluation
'Wine Marketing' systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field.
* Systematic discussion of how to adapt classic marketing techniques to the specifics of the wine industry.
* International case studies and examples to demonstrate real-life practice.
* A variety of features to facilitate learning and allow self-evaluation.
作者简介 By Other C Michael Hall and Mr. Richard Mitchell
编辑推荐 Review No one is better equipped to write such a book than the two Davids Clutterbuck and Megginson. Their detailed and meticulous work will serve as an invaluable resource for many coaches. Many of them may already be naturally using a combination of the techniques offered, but they way this book reinforces and contextualises them will help to consolidate the best practices currently deployed. The many case studies to which the authors refer well illustrate the techniques in application. I particularly welcomed the prominence given to Relationship (Chapter 1) and to Self-Knowledge (Chapter 4) the basis and the essence of good coaching and mentoring. John Whitmore, Author of Coaching for Performance and voted Britain's top Business coach in the Independent. The art of facilitating human development implies the eagerness and the ability to call upon multiples tools, disciplines and perspectives. This excellent book provides a wide variety of powerful techniques, concrete case studies and useful resources. David Clutterbuck and David Megginson continue to bring an essential contribution to build and enhance the coaching and mentoring professions. Philippe Rosinski, Master Certified Coach, Principal of Rosinski & Company and Author of Coaching Across Cultures "Techniques for Coaching and Mentoring confirms Clutterbuck and Megginson as the leading advocates for a professional, international, and yet very humanistic approach to one-to-one helping. The book offers the latest techniques from practitioners in the field coupled with real-life cases. A superb resource for all coaches and mentors and a must read for all those who want be learn more about one-to-one helping." Jim Herbolich, Director of Academic Affairs, European Foundation for Management Development (efmd)
Review No one is better equipped to write such a book than the two Davids Clutterbuck and Megginson. Their detailed and meticulous work will serve as an invaluable resource for many coaches. Many of them may already be naturally using a combination of the techniques offered, but they way this book reinforces and contextualises them will help to consolidate the best practices currently deployed. The many case studies to which the authors refer well illustrate the techniques in application. I particularly welcomed the prominence given to Relationship (Chapter 1) and to Self-Knowledge (Chapter 4) the basis and the essence of good coaching and mentoring.
John Whitmore, Author of Coaching for Performance and voted Britain's top Business coach in the Independent.
The art of facilitating human development implies the eagerness and the ability to call upon multiples tools, disciplines and perspectives. This excellent book provides a wide variety of powerful techniques, concrete case studies and useful resources.
David Clutterbuck and David Megginson continue to bring an essential contribution to build and enhance the coaching and mentoring professions.
Philippe Rosinski, Master Certified Coach, Principal of Rosinski & Company and Author of Coaching Across Cultures
"Techniques for Coaching and Mentoring confirms Clutterbuck and Megginson as the leading advocates for a professional, international, and yet very humanistic approach to one-to-one helping. The book offers the latest techniques from practitioners in the field coupled with real-life cases. A superb resource for all coaches and mentors and a must read for all those who want be learn more about one-to-one helping."
Jim Herbolich, Director of Academic Affairs, European Foundation for Management Development (efmd)
