Marketing Through Search Optimization, Second Edition: How People Search and How

商家名称	信用等级	购买信息	订购本书
		Marketing Through Search Optimization, Second Edition: How People Search and How
		Marketing Through Search Optimization, Second Edition: How People Search and How

基本信息·出版社：A Butterworth-Heinemann Title
·页码：256 页
·出版日期：2007年03月
·ISBN：0750683473
·条形码：9780750683470
·装帧：平装
·正文语种：英语

内容简介 This book guides readers through proven techniques for achieving and measuring success in search engine marketing (i.e. how to be the top of the rank), along with a review of the most important search engines and directories.

. Explains why and how marketers can and must optimize their sites for searchability from the outset

. Describes how to optimize, for both local and international users using tutorials and walkthroughs to demonstrate how to steadily improve your site rankings

. Completely revised and updated this new edition focuses on the key aspects of how people search, the mobile Internet and pay per click adverting
作者简介 Managing Director of Sprite Interactive Ltd, UK a new media agency, and previously Creative Director with Disney and Buena Vista International.^Information Architect, Sprite Interactive.
编辑推荐 Review
"This new book addresses perhaps today's biggest opportunity for professional meeting planners: measuring performance and return on investment. It provides details, examples, tools, templates, and many techniques to help capitalize on this opportunity and truly elevate the conversation. It is organized in an easy-to-understand, step-by-step process. Jack, Terri, and Patti have done an excellent job in presenting a complex subject in simple terms. MPI is pleased to support this book as a continuing effort to make our members more successful business partners within their organizations." Bruce M. MacMillan, President/CEO, Meeting Professionals International "Although associations generally have an appreciation for the value of conferences and meetings, a tool that can prove the financial viability of meetings will greatly enhance their perceived value, for both the organization and its members. This book spells out in a clearly defined process, what and how to report a quantifiable return on investment for meetings. If put into practice, the ROI Methodology can help an organization identify which meetings are most valuable, which might need a tune-up, and which have outlived their usefulness. This information supports an association's goals of sustaining financial stability and growth, while serving the needs of its members. This book is a must-read for anyone responsible for the development and/or execution of meetings." John H. Graham, CAE, President and CEO ASAE & The Center for Association Leadership "This groundbreaking new book provides details, tools, templates, and many techniques to help capitalize on the opportunity to truly elevate the conversation of measuring the return on investment for meetings and events. It is organized in an easy-to-understand, step-by-step format and gives the reader authentic examples of proven ways in which the ROI Methodology has been used to provide substantial value to meetings and events across the globe. It shows how to calculate the ROI from all perspectives-participants, sponsors, exhibitors, and organizers. It is essential reading for every professional involved in meetings and events." Deborah Sexton, President and CEO, PCMA and PCMA Education Foundation

Review
"This new book addresses perhaps today's biggest opportunity for professional meeting planners: measuring performance and return on investment. It provides details, examples, tools, templates, and many techniques to help capitalize on this opportunity and truly elevate the conversation. It is organized in an easy-to-understand, step-by-step process. Jack, Terri, and Patti have done an excellent job in presenting a complex subject in simple terms. MPI is pleased to support this book as a continuing effort to make our members more successful business partners within their organizations."
Bruce M. MacMillan, President/CEO, Meeting Professionals International

"Although associations generally have an appreciation for the value of conferences and meetings, a tool that can prove the financial viability of meetings will greatly enhance their perceived value, for both the organization and its members. This book spells out in a clearly defined process, what and how to report a quantifiable return on investment for meetings. If put into practice, the ROI Methodology can help an organization identify which meetings are most valuable, which might need a tune-up, and which have outlived their usefulness. This information supports an association's goals of sustaining financial stability and growth, while serving the needs of its members. This book is a must-read for anyone responsible for the development and/or execution of meetings."
John H. Graham, CAE, President and CEO ASAE & The Center for Association Leadership

"This groundbreaking new book provides details, tools, templates, and many techniques to help capitalize on the opportunity to truly elevate the conversation of measuring the return on investment for meetings and events. It is organized in an easy-to-understand, step-by-step format and gives the reader authentic examples of proven ways in which the ROI Methodology has been used to provide substantial value to meetings and events across the globe. It shows how to calculate the ROI from all perspectives-participants, sponsors, exhibitors, and organizers. It is essential reading for every professional involved in meetings and events."
Deborah Sexton, President and CEO, PCMA and PCMA Education Foundation

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