基本信息·出版社：Crown Business ·页码：304 页 ·出版日期：2006年05月 ·ISBN：1400054931 ·条形码：9781400054930 ·装帧：精装 ·正文语种：英语 ...
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Your Management Sucks: Why You Have to Declare War on Yourself . . . and Your Bu |
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Your Management Sucks: Why You Have to Declare War on Yourself . . . and Your Bu |
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基本信息·出版社：Crown Business
·页码：304 页
·出版日期：2006年05月
·ISBN：1400054931
·条形码：9781400054930
·装帧：精装
·正文语种：英语
·外文书名：你的管理烂透了
内容简介 Like a mirror,
Your Management Sucks reveals important truths that you may deal with . . . or choose to ignore or put on the back burner.
Everyone manages someone or something . . . your own life and career, an administrative assistant, hundreds or thousands of people. How well or poorly you manage has a profound impact on your personal success.
Mark Stevens makes the compelling point that at any given time everyone’s management sucks. It can, however, be improved and rethought so you can move away from patterns and habits that you can easily fall victim to.
Start by declaring constructive war on yourself. Look in the mirror and identify those invisible traps and barriers. Then leave the land of business-as-usual with the seven-point plan Stevens has used to build both his own extraordinary career and his marketing and strategy consulting firm. You’ll soon find that you’re in the fast lane, easily outpacing your passive peers who rarely, if ever, challenge the how and why of what they do.
Mark Stevens—a street-smart kid from Queens, New York, who has gone on to phenomenal success—not only gives advice to Fortune 500 companies and entrepreneurial start-ups, he takes his own. Concerned that his business, MSCO, would continue its steady but limited growth, he announced one morning during breakfast with his wife, “Honey, I’m going to fire everyone.” That intention, while actually carried out over a lengthy period of time, was based on one simple insight—that his team of good people wouldn’t be able to put MSCO over the top to make it the best. From that episode came the ideas that form the core of
Your Management Sucks:
• Developing your own personal killer app—the “differentiator” that will make you more than the sum of your parts
• Unleashing your virtual Manhattan Project: the plan that will change your life, your business, and the world
• Challenging the oxymoron of conventional wisdom
• Applying C+A+M: The universal equation for perpetual growth
In the same straight-talking, no-BS style of his last book,
Your Marketing Sucks, Stevens offers brass-tacks examples of management approaches that do—and don’t—work and inspires people to ask themselves the tough questions they need to answer in order to become true leaders.
Your Seven-Point Declaration of War on Management That Sucks
1. Unleash the Power of a Personal Philosophy: Don’t just rock the boat of your business, be prepared to capsize it.
2. Challenge the Oxymoron of Conventional Wisdom: The so-called smart thing is all too often stale thinking masquerading as truth.
3. Take a Good Look in the Mirror . . . Do You See a Leader? The worst damn thing in the world you can do is copy success. Be an original.
4. Develop Your Personal Killer App: Become greater than the sum of your parts.
5. Unleash Your Manhattan Project: Implement the plan that will change your world and your life.
6. Capture Ideas with a Butterfly Net: Seek out what you need to know and use it for personal growth.
7. Apply C+A+M, the Universal Equation for Perpetual Growth: Win customers and make them deliriously happy.
Also available as an eBook
作者简介 Mark Stevens is CEO of MSCO, a marketing and strategy consulting firm. The author of the
Business Week bestseller
Your Marketing Sucks, Mark is totally unique in a plain-vanilla world of business experts. He has evolved from being an adviser to clients on specific issues such as marketing programs to being their “secretary of war,” advising them on personal and professional strategies that will get them to the next level of success. Mark is also the author of such prominent books as
The Big Eight,
Sudden Death: The Rise and Fall of E.F. Hutton, and
Extreme Management.
编辑推荐 From Publishers Weekly "If you can't say anything nice, say it." This philosophy nicely summarizes Stevens's approach to executive coaching, not to mention life in general. While the author's blunt truthfulness is welcome in a world of management euphemisms, his self-described "in your face" style may not make him a man for all seasons. Here, Stevens presents a 7-day "battle plan" that "challenges assumptions about success and provides a road map for taking your business to the next level." To get to the "next level," readers are advised to question conventional wisdom, look in the mirror for a leader, develop a personal "killer app," apply "the universal equation for perpetual growth" and make "the journey within." When Stevens departs from his silver bullet slogans and presents a real business story, he can be captivating; his anecdote about shaking up the circulation department while in temporary control of Success magazine is a star turn, as is his account of Lou Gerstner's unexpected rattling of the entrenched bureaucracy at IBM. Beyond his Pattonesque marketing shtick, Mr. Stevens' suggestion that managers "get real" and confront business problems head-on is the practical heart of this book.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Review “It’s always hard for someone who has reached a CEO or senior management level position to admit that he sucks in many areas. Mark shows us some simple truths to see beyond our ego and pride.” —Thomas K. Crawford, chairman and CEO, Leadership Network Corporation
From the Hardcover edition. --This text refers to the Kindle Edition edition. Review “It’s always hard for someone who has reached a CEO or senior management level position to admit that he sucks in many areas. Mark shows us some simple truths to see beyond our ego and pride.” —Thomas K. Crawford, chairman and CEO, Leadership Network Corporation
