Operations Management: WITH Student CD-Rom AND Microsoft Project: Integrated Goo

商家名称	信用等级	购买信息	订购本书
		Operations Management: WITH Student CD-Rom AND Microsoft Project: Integrated Goo
		Operations Management: WITH Student CD-Rom AND Microsoft Project: Integrated Goo

基本信息·出版社：South-Western, Div of Thomson Learning
·页码：850 页
·出版日期：2007年02月
·ISBN：0324360789
·条形码：9780324360783
·装帧：螺旋装帧
·正文语种：英语
·外文书名：运营管理 (附带学生光盘和微软Project软件): 产品和服务一体性

内容简介 This exciting new textbook provides exceptional coverage of the essential topics taught in a modern operations management course. Its highly current coverage includes contemporary and relevant service theory and applications. Appropriate manufacturing applications and theory are included where relevant. The book's modern/strategic approach addresses OM from a cross-functional perspective, which views operations as linked to all other functional areas of an organization, such as marketing and finance. The strategic approach takes into consideration the integration of technology and how it changes the way a firm operates. Recognition of this current trend is the main differentiating factor for this Collier/Evans text. The book provides equal coverage of manufacturing and services theory and applications, while placing an emphasis on the integration of the value chain.

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