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I've Seen a Lot of Famous People Naked, and They've Got Nothing on You! Business |  |
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I've Seen a Lot of Famous People Naked, and They've Got Nothing on You! Business | |
Body by Jake founder Jake Steinfeld has helped millions of people pump up their health, their bodies, and their self-confidence. But can he help you pump up your business? You bet! Whether you're already up and running or have always dreamed of having a great business, Jake is going to help you get to the next level and beyond.
Jake has seen a lot of big-name celebrities naked. No, not like that! Naked, as in "stripped" of the trappings of their fame and fortune. No entourages, no PR flaks, no designer handbags -- and no bull. These famous folks are people just like you, and they don't have anything that you haven't got.
As Jake taught them how to get and stay fit, he learned from them: what makes them tick, and what makes them successful. That knowledge has helped him turn a personal training business into a premier fitness product brand, a 24-hour fitness television network, a professional sports league, and instant recognition everywhere he goes.
Now it's your turn! You don't need an MBA to start your business, or to get the one you have into fantastic shape -- what you need is street smarts, practical knowledge, and a "don't quit!" attitude. Think of this book as "Business by Jake." It's an eye-opening success story and an entrepreneur's tool kit -- combined with a motivational kick in the "buttissimo" that is pure Jake! In addition to Jake's own amazing account, you'll also read insightful stories about Steven Spielberg, Tommy Hilfiger, Aaron Spelling, and other luminaries from Hollywood, professional sports, the business world and more. You'll read about the unique relationships Jake formed with each person, and what he learned from them even as he taught and inspired them to be their best. You'll learn proven strategies to help you:
* Start, build, and grow a business. * Make connections, establish a network, and put together a great team. * Find partners and investors. * Build a high-profile brand. * Develop the courage to take risks. * Turn failures into springboards to success. * Build goodwill and good business through community involvement and charity.
Jake's message is simple: If he can do it, anyone can. And all those famous people? Remember, Jake has seen them "naked," and they've got nothing on you!
So get pumped up, don't quit, and start flexing your business muscles!
"Jake is the quintessential American success story. Once you've read his book, you'll realize why!" -- Tommy Hilfiger, Fashion designer, Tommy Hilfiger Corporation
"Jake's inspiration and direct, down-to-earth approach to business gave me as a woman building a brand the confidence never to quit and to follow my dreams." -- Cristina Ferrare, Founder, Cristina Ferrare Designs
"I've learned more about business from Jake than I did at Princeton! This book is gold. Read it!" -- Dave Morrow, Founder and CEO, Warrior Lacrosse
"Jake Steinfeld is the master entrepreneur. If I had this book when I started out twenty years ago, our company would be years ahead of where we are today." -- Mark S. Mastrov, Founder, Chairman, and CEO, 24 Hour Fitness
"As a young entrepreneur, I never had a road map for what to do. Jake combines his street-smart hustle and boardroom muscle in this real-world example of how to be a self-made business success." -- Kevin Plank, Founder and CEO, Under Armour
"Jake has a unique combination of determination and real-world business skills that have made him a successful entrepreneur. His passionate speech at the Stanford Graduate School of Business entrepreneurship club back in 2002 was an inspiration for me to found the Golden Baseball League." -- Dave Kaval, Past President, Stanford Graduate School of Business Entrepreneurship Speakers Forum, Founder and CEO, Golden Baseball League
"Body By Jake started it all. With Jake's pioneering leadership in the fitness and personal training profession, the revolution began. His inspiration has led us to develop the nation's first four-year academic degree in Personal Fitness Training." -- Ken Baldwin, M.Ed., Program Advisor, Department of Health and Kinesiology, Purdue University
From the Inside Flap
Body by Jake founder Jake Steinfeld has helped millions of people pump up their health, their bodies, and their self-confidence. But can he help you pump up your business? You bet! Whether you?re already up and running or have always dreamed of having a great business, Jake is going to help you get to the next level and beyond.
Jake has seen a lot of big-name celebrities naked. No, not like that! Naked, as in "stripped" of the trappings of their fame and fortune. No entourages, no PR flaks, no designer handbags?and no bull. These famous folks are people just like you, and they don?t have anything that you haven?t got.
As Jake taught them how to get and stay fit, he learned from them: what makes them tick, and what makes them successful. That knowledge has helped him turn a personal training business into a premier fitness product brand, a 24-hour fitness television network, a professional sports league, and instant recognition everywhere he goes.
Now it?s your turn! You don?t need an MBA to start your business, or to get the one you have into fantastic shape?what you need is street smarts, practical knowledge, and a "don?t quit!" attitude. Think of this book as "Business by Jake." It?s an eye-opening success story and an entrepreneur?s tool kit?combined with a motivational kick in the "buttissimo" that is pure Jake! In addition to Jake?s own amazing account, you?ll also read incredible stories about Steven Spielberg, Tommy Hilfiger, Aaron Spelling, and other luminaries from Hollywood, professional sports, the business world and more. You?ll read about the unique relationships Jake formed with each person, and what he learned from them even as he taught and inspired them to be their best. You?ll learn proven strategies to help you: qStart, build, and grow a business qMake connections, establish a network, and put together a great team qFind partners and investors qBuild a high-profile brand qDevelop the courage to take risks qTurn failures into springboards to success qBuild goodwill and good business through community involvement and charity.
Jake?s message is simple: if he can do it, anyone can. And all those famous people? Remember, Jake has seen them "naked," and they?ve got nothing on you.
So get pumped up, don?t quit, and start flexing your business muscles!
作者简介 Jake Steinfeld, founder and Chairman of Body By Jake Global LLC is a world-recognized fitness icon and is responsible for creating the personal fitness training industry. In 1993 he launched FitTV, America?s first 24-hour fitness lifestyle television network, which he grew to more than 13 million subscribers and sold to FOX Broadcasting just four years later. He is now launching Exercise TV!, a fitness-on-demand network, in partnership with Comcast Corporation in Fall of 2005. He founded the Don?t Quit! Foundation to support and educate adolescents about the value of physical fitness, establishing fitness centers in inner-city middle and high schools. He is also the founder of Major League Lacrosse and author of several previous books including Get Strong!: Body By Jake?s Guide to Building Confidence, Muscles, and a Great Future for Teenage Guys; PowerLiving by Jake: Eleven Lessons to Change Your Life; Don?t Quit:Motivation and Exercises to Bring Out the Winner in! You, and Body By Jake. He is based in Los Angeles.
媒体推荐 " ..a worthwhile read for those who need to get pumped up about starting a business." -- Publishers Weekly
"..perfect for anyone new to entrepreneurship. Cover your fanny, and pick up a copy." -- St. Louis Daily Record
"..perfect for anyone new to entrepreneurship...pick up a copy." -- St.Louis Daily Record, Sept. 2005
"If you're looking for a straight-forward, super peppy (lots of exclamation points there, Jake!)[...] read along to Jake." -- Co-Ed
"Jake is an All-American success story with real insights[...]He's candid,down-to-earth,and likeable,and the book captures his enthusiasm and spirit perfectly." -- My San Antonio
"an inspirational business book...There's a lot of solid advice for wannable entrepreneurs." -- Direct Magazine
"it is a feast of fresh approaches to understanding what it takes to be a successful entrepreneur." -- INLAND EMPIRE BUSINESS JOURNAL, RANCHO CUCMONGA, CA January2006
“If you’re looking for a straight-forward, super peppy (lots of exclamation points there, Jake!) and informative look at today’s success stories and how you, too, can succeed (think partnerships, careful money management, and ‘not being cute’ about your brand), read along to Jake.”
-Co-Ed Magazine
In a humorous, down-to-earth way, Steinfeld offers practical tips on writing a business plan, building a team of partners, hiring and training employees, securing start-up money, branding and marketing, and even working with philanthropic organizations. Though the information he offers is not groundbreaking, the way he tells his own success story should inspire would-be entrepreneurs. Steinfeld obviously loves what he does and his enthusiasm is contagious. He wants people to not just build a career, but to build a life; something that makes them excited to go to work, or better yet, to not think of it as work at all. Breezy and fun to read, the book strives to help people find their motivation, pick a goal, learn from failures, and most importantly, never quit. Good advice for business or any other pursuit. --Shawn Carkonen
专业书评 From Publishers Weekly
Here's a book where the title really sets the tone—as the reader quickly learns, the fitness trainer and Body by Jake founder really has seen a lot of famous people naked (or at least in their workout clothes), including Steven Spielberg and Harrison Ford. Of course, Steinfeld's point is that everyone is pretty much the same underneath it all, and therefore business success is attainable to anyone willing to put in some dedicated effort. Indeed, Steinfeld himself proves an exemplary role model. Working his way up from an early career in bodybuilding, he started a personal training business that has since expanded to include a line of fitness products and a 24-hour cable station. While the book's business start-up advice is basic and sometimes gets bogged down in details like how to register a Web site domain name, Steinfeld really hits his stride in the second half, where he talks about branding and marketing. Steinfeld's goofy sense of humor also adds a down-to-earth honesty to the book and makes it a worthwhile read for those who need to get pumped up about starting a business. (Sept.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
From the Publisher
Do you have an idea that will set the business world on fire? In "I've Seen a Lot of Famous People Naked and They've Got Nothing on You!" Jake Steinfeld explains how he revolutionized the world of fitness with his entrepreneurial savvy. Now he would like to see another person's dream come true. If you impress Jake with a spectacular idea, you'll be on your way to having the resources and contacts of a lifetime.
The winner of the Live Your Dream contest will get:
-- $200,000 as seed money to fund his or her dream business -- A $50,000 Marquis Jet card, valid for 10 hours of flight time on a Citation V Ultra -- A 5-day/4-night trip to the American Management Association's Course for President's and CEOs.
To enter go to aol.com/bizbyjake and make sure to tune into Fox and Friends for all the excitement as the semifinalists are selected. Also, don't forget to check out Jake's audio blog at bizbyjake.com.
"""Sage advice...living proof that street smarts and believing in oneself are the keys to succeeding at anything in life."" -- from the Foreword by Steven Spielberg
""Jake is the quintessential American success story. Once you've read his book, you'll realize why!"" -- Tommy Hilfiger, Fashion designer, Tommy Hilfiger Corporation
""Jake's inspiration and direct, down-to-earth approach to business gave me as a woman building a brand the confidence never to quit and to follow my dreams."" -- Cristina Ferrare, Founder, Cristina Ferrare Designs
""I've learned more about business from Jake than I did at Princeton! This book is gold. Read it!"" -- Dave Morrow, Founder and CEO, Warrior Lacrosse
""Jake Steinfeld is the master entrepreneur. If I had this book when I started out twenty years ago, our company would be years ahead of where we are today."" -- Mark S. Mastrov, Founder, Chairman, and CEO, 24 Hour Fitness
""As a young entrepreneur, I never had a road map for what to do. Jake combines his street-smart hustle and boardroom muscle in this real-world example of how to be a self-made business success."" -- Kevin Plank, Founder and CEO, Under Armour
""Jake has a unique combination of determination and real-world business skills that have made him a successful entrepreneur. His passionate speech at the Stanford Graduate School of Business entrepreneurship club back in 2002 was an inspiration for me to found the Golden Baseball League."" -- Dave Kaval, Past President, Stanford Graduate School of Business Entrepreneurship Speakers Forum, Founder and CEO, Golden Baseball League
""Body By Jake started it all. With Jake's pioneering leadership in the fitness and personal training profession, the revolution began. His inspiration has led us to develop the nation's first four-year academic degree in Personal Fitness Training."" -- Ken Baldwin, M.Ed., Program Advisor, Department of Health and Kinesiology, Purdue University"
"contents
Foreword by Steven Spielberg
xi
Acknowledgments
xiii
1 The Naked Truth
1
2 Street Smarts
19
3 Getting Into the Game
47
4 Put Together Your Team
67
5 Digging for Dough
87
6 Name It and Claim It
111
7 Growing Strong
133
8 Risky Business or Frisky Business?
165
9 Go to Failure and Beyond!
181
10 Don't Quit Giving Back!
199
The Naked Epilogue
217
Business by Jake Power Resource Guide
223
Index
227
About the Author
237"
